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    • What You Need To Know About Google My Business

    Yesterday, Google launched one of its most substantial local business products to date.  It’s called Google My Business.  This shows a significant investment by Google in the local business space and sets the foundation for Google local business for the… Read more »

    What Does It Mean To Be Transparent?

    A recent survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side marketers have concerns about the levels of transparency that exist between them and their media agencies. According to the survey results [download page, must be… Read more »

    Ask A Small Business – Google AdWords Case Study

    National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs.  The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small… Read more »

    Social Media’s Role in your Digital Strategy

    It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing.  Getting people to connect with you online in the… Read more »

    Do You Measure Your RoR? (Return on Reviews)

    The world of Digital and Internet marketing is changing every single day.  There are things we do as “marketers” every single day.   We would have never even dreamed of doing some of the things we do today five years ago. … Read more »

    4 Myths of Video Marketing Production

    Marketing Experts Believe in Video In a previous post, Signs You Should Invest in Video Marketing, we discussed the reasons why you should invest in video marketing for your website in 2014 and the reasons it works so well.  Video… Read more »

    Google Launches New Google Partner Program

    On October 2nd, Google announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its… Read more »

    Xcite Holiday at The Internship Opening

    By Laurie Riley For those of you that are our clients, when you ask how to have the best internet strategy you have heard us say, in so many words – “Simply follow Google’s rules and create the best experience… Read more »