Signs You Should Invest in Video Marketing in 2014 We are now settling into 2014 and as business owners and marketers, we are continuing to reevaluate our strategies to determine how to better make potential clients aware of our product… Read more »
Xcite Blog
Google Launches New Google Partner Program
On October 2nd, Google announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its… Read more »
Xcite Holiday at The Internship Opening
By Laurie Riley For those of you that are our clients, when you ask how to have the best internet strategy you have heard us say, in so many words – “Simply follow Google’s rules and create the best experience… Read more »
Penguin 2.0 – How is the intangible update affecting local businesses online?
There was an enormous amount of hype around the roll out of the latest Penguin update, named Penguin 2.0. This update rolled out May 22nd. So Penguin 2.0 has happened. Many have talked about the early results and how it’s… Read more »
Revelation of Google’s Master Plan – Google’s I/O 2013 Keynote
In doing my best to digest everything I can find out about Google’s three and a half hour keynote yesterday, I can say that Google could possibly be the world’s most powerful company. Having not been at the event in… Read more »
What Is Vine & Why Should I Care? – Uses of Vine For Business
We are living in the On-Demand world. We all have so much at our fingertips, that we expect everything now. A lot can happen in a very short amount of time. Say, in 6 seconds. A legendary high five, texting… Read more »
SEO Flow Chart
It’s very easy to get bogged down in all the SEO speak when it comes to your website’s content. Today there’s lots of talk around the concept of Content Marketing and adding “fresh content” to your site constantly. We created… Read more »
“A minute of video is worth 1.8 million words” – Forrester on video marketing
Online Video Marketing Today In today’s ever changing search climate with numerous devices at our fingertips at any given moment, high quality video content must be integrated into every businesses digital marketing strategy. Traditionally, marketing is about getting your message out to… Read more »
Should Every Website Be Updating Fresh Content
Google has expressed in the past that frequently updated pages get a boost in rankings (QDF / Query That Deserves Freshness), that seems to favor blogs and news sites over company sites, which have less reason to be updated often…. Read more »
Businesses Tend To Have A Facebook Business Page Before Claiming Their Google+ Local Listing
With all the talk around Facebook’s earnings call, and the smattering of social discussion and opinion around it, one thing that really stuck out to me was that Facebook COO, Sheryl Sandberg told investors and those listening on the call… Read more »
Xcite Office has Google Business Photos on Google+ Local
View Larger Map What are Google Business Photos, you say? The Xcite Group now has a virtual tour of our office that you can walk through and see our place. It’s a pretty amazing technology and we are extremely “Xcited”… Read more »
How Does Google Search Work?
Matt Cutts, head of Google’s Web Spam team, explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine… Read more »
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