In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –… Read more »
Category: Local SEO Optimization
Why Every Business Needs Online Listings and Reputation Management
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
What Are Google Posts?
Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment, so… Read more »
Google Pigeon Update Ruffles a Few Feathers
The unofficially labeled Google Pigeon Update, was released late July 2014 in the US has left many ruffled feathers in its wake. Google’s most recently released algorithm was designed to deliver more accurate and useful local results (associated with Google… Read more »
What You Need To Know About Google My Business
Yesterday, Google launched one of its most substantial local business products to date. It’s called Google My Business. This shows a significant investment by Google in the local business space and sets the foundation for Google local business for the… Read more »
Do You Measure Your RoR? (Return on Reviews)
The world of Digital and Internet marketing is changing every single day. There are things we do as “marketers” every single day. We would have never even dreamed of doing some of the things we do today five years ago. … Read more »
Penguin 2.0 – How is the intangible update affecting local businesses online?
There was an enormous amount of hype around the roll out of the latest Penguin update, named Penguin 2.0. This update rolled out May 22nd. So Penguin 2.0 has happened. Many have talked about the early results and how it’s… Read more »
Revelation of Google’s Master Plan – Google’s I/O 2013 Keynote
In doing my best to digest everything I can find out about Google’s three and a half hour keynote yesterday, I can say that Google could possibly be the world’s most powerful company. Having not been at the event in… Read more »
Businesses Tend To Have A Facebook Business Page Before Claiming Their Google+ Local Listing
With all the talk around Facebook’s earnings call, and the smattering of social discussion and opinion around it, one thing that really stuck out to me was that Facebook COO, Sheryl Sandberg told investors and those listening on the call… Read more »
Xcite Office has Google Business Photos on Google+ Local
View Larger Map What are Google Business Photos, you say? The Xcite Group now has a virtual tour of our office that you can walk through and see our place. It’s a pretty amazing technology and we are extremely “Xcited”… Read more »
Where Has Google Places Gone?
Last week I wrote about the introduction of Google’s Knowledge Graph, a monumental change in the way we will search. This week, Google again dominates my thoughts with the roll out of their Google+ Local Pages. For the past few… Read more »
How Do I Get To 100% Complete on my Google Place Page?
Google doesn’t tell you what to do to get your profile on Google places complete, they just keep reminding you that it’s not done. It is very important for your overall internet marketing strategy that this is one of the… Read more »