In today’s world, it is simply not enough to have a web presence. When users visit your website they expect to be engaged, to quickly understand your brand, your purpose, and have a clear path to your contact and next… Read more »
Xcite Blog
Facebook Audiences, Part 3 of 3 (Lookalike Audiences)
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the first 2 parts of the series that were released on Monday and Wednesday!*** Have you ever wondered what makes Facebook Audiences… Read more »
Facebook Audiences, Part 2 of 3 (Custom Audiences)
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the Part 1 of the series that was released on Monday, as well as Part 3 on Friday!*** Have you ever wondered… Read more »
Facebook Audiences, Part 1 of 3 (Core And Saved Audiences)
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to check back in on Wednesday and Friday for Parts 2 and 3!*** Have you ever wondered what makes Facebook Audiences different? Never before have people… Read more »
The Journey of Sales Embraced
Today, marketing and advertising agencies need to understand the customer journey to be effective for their clients. We need to be able to communicate the different paths a customer can take when engaging with their client’s brand. Luckily, the entire… Read more »
What you need to know if you are considering an OTT or CTV campaign
During 2020 many of us finally had the time to research options for a new source of at-home-entertainment. Millions of us cut the cable cord and migrated to OTT and CTV options. This shift is an open door for companies… Read more »
How do you measure digital marketing effectiveness?
A powerful tool that often gets overlooked in digital marketing campaigns is Tracking. Tracking allows you to see how your audience interacts with your advertising efforts, and allows you to measure your digital marketing effectiveness. It helps you gather relevant… Read more »
What Marketers Need to Know About the New Google Analytics 4 (GA4)
Google recently announced a release of a new Artificial Intelligence (AI)-powered Google Analytics 4. Marketers everywhere are depending on insights for tracking successes and determining the best Return on Investment (ROI) for their marketing budgets. Insights from digital analytics tools… Read more »
Why Is Stopping An SEO Campaign A Bad Idea?
The initial goal of a Search Engine Optimization (SEO) campaign is to improve rankings in search engines’ results pages, usually targeting the first page of results. However, the job of SEO isn’t done once a site is listed on the… Read more »
Position Your Company as an Authority
When advertising digitally during the uncertain times of a recession, every business, every situation is different. Strategy recommendations, suggestions, and changes should all be reviewed through your lens and your data. However, the one constant is the need to position… Read more »
Inside Xcite – Marketing Trends We Are Seeing During This Pandemic
As our country and our world are clambering to slow down the spread of the coronavirus and understand how we navigate these uncertain times, the consequences of this event are unclear. At The Xcite Group, we are having conversations internally… Read more »
The Xcite Group Ranked as a Leading Developer in Colorado by Clutch.co!
Here at The Xcite Group, we know that search is constantly evolving. We stay on top of the latest search engine products, features, techniques, and algorithm changes to ensure the success of our clients. As web developers, we take pride… Read more »
8055 E Tufts Ave Ste 240
