Xcite Blog

What Does It Mean To Be Transparent?

A recent survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side marketers have concerns about the levels of transparency that exist between them and their media agencies. According to the survey results [download page, must be a member to view] , some 46% of marketers hold these concerns – and concerns… Read more »

Ask A Small Business – Google AdWords Case Study

National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs.  The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small business owners and entrepreneurs across all of the U.S. In honor of National Small Business… Read more »

Social Media’s Role in your Digital Strategy

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing.  Getting people to connect with you online in the social space helps spread the word about who your company is and your products and… Read more »

Do You Measure Your RoR? (Return on Reviews)

The world of Digital and Internet marketing is changing every single day.  There are things we do as “marketers” every single day.   We would have never even dreamed of doing some of the things we do today five years ago.  We talk about Return On Ad Spend (ROAS) and “are we getting a Return On… Read more »

4 Myths of Video Marketing Production

Marketing Experts Believe in Video In a previous post, Signs You Should Invest in Video Marketing, we discussed the reasons why you should invest in video marketing for your website in 2014 and the reasons it works so well.  Video marketing increases the confidence that potential consumers feel to do business with you, it increases… Read more »

Signs You Should Invest in Video Marketing in 2014

Signs You Should Invest in Video Marketing in 2014 We are now settling into 2014 and as business owners and marketers, we are continuing to reevaluate our strategies to determine how to better make potential clients aware of our product or service and reach, cultivate, and convert them into customers this year. When creating your… Read more »

Google Launches New Google Partner Program

On October 2nd, Google announced Google Partners, an umbrella program meant to consolidate all of the company’s other agency programs under one roof. Google already supported ad agencies with a number of programs like Agency Edge, Google Engage, and its agency certification program, and those aren’t going away. They are simply rebranded and joining forces… Read more »

Xcite Holiday at The Internship Opening

By Laurie Riley For those of you that are our clients, when you ask how to have the best internet strategy you have heard us say, in so many words – “Simply follow Google’s rules and create the best experience for your customer.” And if you’ve been to our office, you also know that we… Read more »

Revelation of Google’s Master Plan – Google’s I/O 2013 Keynote

In doing my best to digest everything I can find out about Google’s three and a half hour keynote yesterday, I can say that Google could possibly be the world’s most powerful company.  Having not been at the event in person, I’ve used first hand reports, watched some of the live stream here (https://developers.google.com/events/io/) and… Read more »