Xcite Blog
Your Website Is Under Attack ~ Don’t Let Your Lack Of Mobile Strategy Be Your Demise
By the end of 2013 there were nearly more cell phones in the world than people. What does this mean? It means different things to different people. One of the financial facts that cannot be ignored is that 46% of all… Read more »
Competitors Clicking My Ads – Adwords Invalid Clicks
Regardless of what industry you are in, there are some questions that resound with every one of your customers. Having been in Search Marketing for over 10 years now, The Xcite Group is no different. One of the top concerns we… Read more »
Google Pigeon Update Ruffles a Few Feathers
The unofficially labeled Google Pigeon Update, was released late July 2014 in the US has left many ruffled feathers in its wake. Google’s most recently released algorithm was designed to deliver more accurate and useful local results (associated with Google… Read more »
Anatomy of Successful Facebook Posts
There are a lot of opinions in the digital marketing world on whether or not Facebook is a successful place for businesses to spend their time. Getting people to “Like” your page is only the first step. Whether you believe… Read more »
The Importance Of The Accuracy Of Your Business Listing – A Case Study
It seems that every day something happens in our lives that causes a chain of events to begin. Something new came out, something broke that needs to be fixed, some problem that we may have that needs a solution. We… Read more »
What You Need To Know About Google My Business
Yesterday, Google launched one of its most substantial local business products to date. It’s called Google My Business. This shows a significant investment by Google in the local business space and sets the foundation for Google local business for the… Read more »
What Does It Mean To Be Transparent?
A recent survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side marketers have concerns about the levels of transparency that exist between them and their media agencies. According to the survey results [download page, must be… Read more »
Ask A Small Business – Google AdWords Case Study
National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs. The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small… Read more »
Social Media’s Role in your Digital Strategy
It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business. Social media today is the ultimate word-of-mouth marketing. Getting people to connect with you online in the… Read more »
Do You Measure Your RoR? (Return on Reviews)
The world of Digital and Internet marketing is changing every single day. There are things we do as “marketers” every single day. We would have never even dreamed of doing some of the things we do today five years ago. … Read more »
4 Myths of Video Marketing Production
Marketing Experts Believe in Video In a previous post, Signs You Should Invest in Video Marketing, we discussed the reasons why you should invest in video marketing for your website in 2014 and the reasons it works so well. Video… Read more »
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