Xcite Blog

Where Has Google Places Gone?

    Last week I wrote about the introduction of Google’s Knowledge Graph, a monumental change in the way we will search. This week, Google again dominates my thoughts with the roll out of their Google+ Local Pages. For the… Read more »

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Why We Use WordPress

At The Xcite Group, we use the WordPress CMS platform as the foundation of almost all our website projects.  Many of our clients have heard of WordPress, but sometimes they wonder, is WordPress the best tool for their website? Is… Read more »

AdWords Optimization Effort

Challenge: We had a client that we had done some consulting for and had a good relationship with.  He had his automotive repair website built with a company that was also doing search engine optimization (SEO) and managing his pay… Read more »

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Facebook Customization and Contest Creation

Challenge:   We were working with a franchise of Floor Coverings International on their Paid Search campaigns.  In one of our monthly meetings with them, they asked if we had any advice for them to make their Facebook endeavors become… Read more »