Xcite Blog

Why We Use WordPress

At The Xcite Group, we use the WordPress CMS platform as the foundation of almost all our website projects.  Many of our clients have heard of WordPress, but sometimes they wonder, is WordPress the best tool for their website? Is WordPress a better solution for your website than other options? What is WordPress? WordPress began… Read more »

AdWords Optimization Effort

Challenge: We had a client that we had done some consulting for and had a good relationship with.  He had his automotive repair website built with a company that was also doing search engine optimization (SEO) and managing his pay per click with Google AdWords.  After 6 months of running the AdWords campaign and some… Read more »

Facebook Customization and Contest Creation

Challenge:   We were working with a franchise of Floor Coverings International on their Paid Search campaigns.  In one of our monthly meetings with them, they asked if we had any advice for them to make their Facebook endeavors become more fruitful.  They had built a Business Facebook Page and had been doing daily posts… Read more »

How Do I Get To 100% Complete on my Google Place Page?

Google doesn’t tell you what to do to get your profile on Google places complete, they just keep reminding you that it’s not done.  It is very important for your overall internet marketing strategy that this is one of the early steps that needs to be taken.  This graph will give you an understanding of… Read more »

Where In The World of Google Place Search is Your Business?

Just like finding Waldo, finding your business online now can be a bit confusing.  Google, among other search engines, has placed an enormous emphasis on Local Search in it’s search results pages.  With the rise of smart phone use as well, it’s now more important than ever to make sure that local business listings are… Read more »

What Your Customer’s Are Really Thinking When They Visit Your Website

On-Site Search, Conversion Booster!   You’ve been in the internet marketing game for a while now.  You probably feel like your online marketing campaigns are optimized for conversions that produce a favorable Return on Investment (ROI).  Great. You have leveraged the data in your online marketing campaigns (paid, organic, email, video, display ads) to make sound decisions… Read more »

Social Media – A Shot In Your SEO Arm

June 8, 2010 – Twitter attracts 190 million visitors per month generating over 65 million tweets July 21, 2010 – Facebook officially hits 500 million users October 22, 2010 – FourSquare tops the 4 million user mark.  They hit 1 million user mark just 7 months earlier in March of 2010. I could go on… Read more »

Building A High Performance Culture For Your Company

I had a great last three days of client consulting with members of our team.  The results of our efforts got me thinking about how does a company recreate their successes and build  a high performance culture throughout their organization.  In any good company, high performers shouldn’t be an exception. The challenge is to somehow… Read more »