We help our clients to realize the full potential of their pay per click (PPC) campaigns by offering a customized full-service and fully transparent approach to PPC management. We believe PPC is an integral part of any SEO strategy and thus we define your Internet marketing strategy as Search Engine Marketing, an active combination of PPC, SEO and social media marketing.
In the past, the goal was to focus on keywords and gaining rank on the SERP’s. Today, you should be focused on your brand’s reputation. How do people engage with your company? Focusing on the quality of your products or services. It’s no secret that SEO is an industry that is ever-changing. What is shocking is how many people don’t evolve their tactics to match the evolution of the search engines. You must focus on getting out of the “old” ways of thinking and evolve in order for long-term success.
We specialize in designing websites that are SEO friendly and appealing to a visitor’s sense of style. We can redesign websites, create in-depth ecommerce websites, help you do some website maintenance on your existing site and build new custom websites. The Xcite Group creates interactive web solutions and online marketing strategies. Developing an effective Internet strategy requires a combination of understanding the goals for your website and the knowledge of how your visitors interact with your website.