Xcite: Our Values & Philosophy
When we were getting started in 2011, we were a local Pay Per Click (PPC) company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationship we had with each other, and gave their businesses exactly what they wanted – true business objectives.
Over the years, our team has dedicated countless hours to education and innovation and has become a leading full-service digital marketing agency. With over 150 clients across various industries, we work with small businesses in the same way that we work with Fortune 500 companies, we deep dive into your business getting to know you, your services, your audience, and your business goals. From here, we take the time needed to design a customized digital strategy that is representative of your unique needs.
For us on the inside at Xcite, since day one, it’s been the philosophy that guided us, cultivated our company culture, and made us who we are today.
At the heart of our philosophy you’ll find:
We practice what we preach, and excellence comes from being genuine and honest, providing true knowledge, and offering quality to everyone.
Everyone at Xcite values client success over revenue; we also value knowledge and education over selling. We believe it is our responsibility and our duty to keep you informed, educated, and empowered to make the right decision(s) for your business. For us being ethical – telling and showing the truth – is just the right thing to do. This is what guides our every decision and has been the backbone of building an agency that supports small and medium sized businesses to succeed.
Telling it like it is can be hard sometimes, but as we continue to practice our founding values, we’ll continue to improve our internal processes, communicate effectively, and be advocates and advisors to our client partners. People, transparency and accountability will always be what set us apart from other agencies in the industry.