Creating FAQ Videos For Your Business
In today’s constantly evolving world, the demand for answers to questions is ever-growing, it’s being asked from any number of devices, and at any given moment in time. Every customer and prospect has questions about your product or service; frequently asked question videos are a great way to share your knowledge and expertise by answering the most important and popular questions about your business on camera.
These can be questions that you and your team get regularly or questions your prospects should be asking before they purchase your services or products. Depending on the level of sophistication and detail involved in understanding what it is you do, this can be 10 to 25 questions that are essential to understanding your offerings.To generate these questions, think about the types of people you work with including leads or prospects, current clients, past clients, vendors or suppliers, employees, peers, and supervisors; then think about the questions you answer for each type of person at different phases of their relationship with your company. Next, create a series of short videos answering the FAQs (usually one minute or less) long enough to cover the basics with a little context, but short enough to keep attention and retain viewership throughout the series.
Frequently Asked Question Videos are also great lead generators for your business. They’re effective and efficient for your brand because they accelerate relationships, add value through training and education, and save you time.