There are other options out there for Location Based Advertising, but none live and breathe Local like we do. We obsess over targeting accuracy, relevancy, and tracking. A misattribution of mere meters can mean thousands in wasted ad spend. Not with us. Maximize ROI with granular targeting – accurate down to a meter. The Xcite Group has a unified advertising platform that gets your ads to the right people.
OTT stands for “over-the-top” and CTV stands for “connected television”. Both of these terms refer to the delivery of film and TV content via the internet, without requiring users to subscribe to a cable or satellite pay-TV service like Comcast or Direct TV.
Advertising on these platforms is the process of serving digital video on an internet-enabled device during TV content, giving viewers an experience that’s similar to watching a traditional television commercial.
Why is it important for you to consider OTT & CTV advertising? As of April 2017, 69% of people in the U.S. owned at least one connected device that they use for streaming. In fact, there is a drastic increase in “cord-cuuters” who are eager to try new TV services.
Simply put, remarketing is a tactic that allows you to show ads to people who have previously engaged with your site or searched for the solutions that you provide. You show targeted ads to a defined audience that has either been to your website or searched for what you do as they browse elsewhere around the internet.
Remarketing is an ideal tactic to employ especially where your sales process may be a little more drawn out and competitive or if it generally takes visitors to your site a few visits before they convert. When executed correctly it can be a powerful tool to improve conversion numbers and raise your brand identity in a very cost effective way.