Category: Marketing

Audience Impression Share graphic The Xcite Group

How To Tell If It’s Time To Invest in Display Advertising

It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience.  In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before.  There seems to be new ways to try to… Read more »

Google Performance Summit The Xcite Group

Google Announces Significant Changes Coming To AdWords

Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms.  In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »

Branding 101 on chalkboard The Xcite Group

The Business of Branding

Who are you as a business, and what sets you apart from the competition? Coming up with the answers to these questions can be a bit overwhelming, but while we completely understand your challenges and frustrations, we strongly urge you… Read more »