Category: Social Media

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Facebook Audiences, Part 3 of 3 (Lookalike Audiences)

***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the first 2 parts of the series that were released on Monday and Wednesday!*** Have you ever wondered what makes Facebook Audiences… Read more »

Facebook Custom Audiences

Facebook Audiences, Part 2 of 3 (Custom Audiences)

***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the Part 1 of the series that was released on Monday, as well as Part 3 on Friday!*** Have you ever wondered… Read more »

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Facebook Audiences, Part 1 of 3 (Core And Saved Audiences)

***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to check back in on Wednesday and Friday for Parts 2 and 3!*** Have you ever wondered what makes Facebook Audiences different? Never before have people… Read more »

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How To Find Your Competitor’s Facebook Ads

If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »

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10 Reasons Facebook Ads Beat Boosted Posts

We get asked all the time – “Why is making ads better than just boosting posts?”  It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »

Social Media’s Role in your Digital Strategy

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing.  Getting people to connect with you online in the… Read more »

Do You Measure Your RoR? (Return on Reviews)

The world of Digital and Internet marketing is changing every single day.  There are things we do as “marketers” every single day.   We would have never even dreamed of doing some of the things we do today five years ago. … Read more »