Google Analytics

Google Analytics logoWhat traffic sources are driving visitors to your site? What pages are most popular? How are visitors converting? Which traffic sources or channels are most effective? Answer these questions and more by setting up Google Web Analytics. If you can’t trust your analytics data, then you can’t maximize how you are spending your marketing dollars. Let our team jump in, audit your existing Google Analytics account or help you get it setup.  It’s important to stay ahead of your target consumer and adding analytics into your digital mix can help you achieve that, if it’s setup correctly.

Data is integral to being successful in your marketing campaigns.  It’s easy to see the value of Google Analytics and while installing it on your website is easy, setting up conversion tracking, filters, behavior flow and the other benefits of analytics that tell you what users do on your site and which users actually led to a conversion or did nothing can be a daunting task.  Then you have to spend time learning how to navigate the tool and looking at the multitude of dashboards, but the data that is presented isn’t always actionable.  There is no context behind the numbers.  You may see such declarations as: “Bounce rate decreased” or “Time on site increased but less people came to the site,” but what does that mean?  Xcite can help you not only set up your analytics account correctly and customize it to your needs, but it can also help you with the analysis and reporting.  Our team, combined with data science algorithms that look at over 16 million possible combinations, can identify the most important insights across all of your marketing channels.  We will deliver this report at the beginning of every month and include data-driven recommendations on exactly how to increase ROI across all of your digital efforts.  We take into account your goals, whether that’s to increase revenue on your ecommerce site, increase engagement on your blog or increase the number of leads, and we personalize a report for your business.  Our goal is to help you stop wasting time and money on ineffective marketing and to know exactly which of your strategies is working and which is not.

The Xcite Group is certified in Google Analytics and is a Google Partner.  A badge that recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices.  Whether you are looking for a one-time setup and calibration of your Google analytics profile or an ongoing reporting retainer, we are happy to work with you to identify your goals and provide you with the insight into your analytics that your company needs.

  • Rely on the data you are getting in Google Analytics
  • Get expert insights on any data “red flags”
  • Get custom Dashboard setups to get you right to your most important data
  • Save time and let our team setup conversion tracking, event tracking & custom Dashboard views
  • Get trained on how to read your Google Analytics account

Basic Google Analytics Setup

The Google Analytics setup and implementation program for websites include the following phases:

1. Audit and analysis of website analytics tracking code
2. Audit and analysis of Google Analytics account and interface setup
3. Analytics setup recommendations
4. Analytics implementation of recommendations
5. Quality assurance and testing of analytics implementation

The Google Analytics account and profile updates that we may recommend for implementation could include, but will not be limited to:

  • Profile creation
  • Profile filters
  • Goal and goal funnel setup
  • Google Adwords data sync
  • Google Search Console (Webmaster Tools)  data sync
  • Custom advanced segments
  • Timeline annotations
  • Custom shortcuts
  • Custom intelligence events
  • Google Analytics custom dashboard creation

The Google Analytics tracking code methods that we may recommend for implementation could include, but will not be limited to:

  • Migration from traditional Google Analytics tracking to asynchronous tracking
  • Google Tag Manager Implementation
  • Enhanced link attribution tracking
  • Advanced event tracking
  • Internal site search setup

Advanced Analytics Setup

If you would like advanced setup configuration for:

  • Shopping Code Configuration Enhanced Ecommerce Tracking Funnel Setup & Analysis
  • E-commerce Reporting & Dashboards Cross domain tracking
  • Event Tracking
  • UTM Campaign Tracking
  • Custom variable tracking
  • Alerts & Annotations
  • Canonical URLs

Our team can work with yours to quote out these services.  Please note, integrations like these will also likely need to include time from your web development team to implement.