In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –… Read more »
Why Is Stopping An SEO Campaign A Bad Idea?
The initial goal of a Search Engine Optimization (SEO) campaign is to improve rankings in search engines’ results pages, usually targeting the first page of results. However, the job of SEO isn’t done once a site is listed on the… Read more »
Position Your Company as an Authority
When advertising digitally during the uncertain times of a recession, every business, every situation is different. Strategy recommendations, suggestions, and changes should all be reviewed through your lens and your data. However, the one constant is the need to position… Read more »