Xcite Blog

Google discards right-side desktop ads – Is the sky falling?

Beginning last Friday, February 19, Google rolled out the changes from its long-running test in which is removing Adwords ads from the right side of the desktop search results page.  In lieu of the right-side ads, Google will show up to four ads at the top of the page (showing four ads at the top instead of three will be… Read more »

The Xcite Group named among Top Digital Marketing Agencies of 2015

Top Digital Marketing Agencies As part of a series of reports identifying digital marketing agencies, research firm Clutch published a report on the top digital marketing agencies in the Denver Area. We are excited to announce that The Xcite Group was named among 2015’s best in the Mile-High City! Based in Washington, D.C., Clutch examined Denver-based companies who… Read more »

Google Testing New Mobile Search Layout

As of last week, Google appears to be testing a new layout for mobile search results.  Search is obviously something that Google is very thoughtful of when it comes to design. Even seemingly tiny changes can cause a big impact on user experience and engagements, so Google is careful about how design tweaks are implemented…. Read more »

Competitors Clicking My Ads – Adwords Invalid Clicks

Regardless of what industry you are in, there are some questions that resound with every one of your customers.  Having been in Search Marketing for over 10 years now, The Xcite Group is no different.  One of the top concerns we hear from many clients is “Are my competitors clicking on my ads and costing me… Read more »

Google Pigeon Update Ruffles a Few Feathers

The unofficially labeled Google Pigeon Update, was released late July 2014 in the US has left many ruffled feathers in its wake. Google’s most recently released algorithm was designed to deliver more accurate and useful local results (associated with Google Maps’ 7-pack) that are more closely related to Google’s regular web ranking signals. It also… Read more »

What You Need To Know About Google My Business

Yesterday, Google launched one of its most substantial local business products to date.  It’s called Google My Business.  This shows a significant investment by Google in the local business space and sets the foundation for Google local business for the future.  This is the largest business owner facing launch ever for Google Local.  It rolled… Read more »