Xcite Blog

Stopping an SEO campaign

Why Is Stopping An SEO Campaign A Bad Idea?

The initial goal of a Search Engine Optimization (SEO) campaign is to improve rankings in search engines’ results pages, usually targeting the first page of results. However, the job of SEO isn’t done once a site is listed on the… Read more »

position your company as an authority

Position Your Company as an Authority

When advertising digitally during the uncertain times of a recession, every business, every situation is different. Strategy recommendations, suggestions, and changes should all be reviewed through your lens and your data. However, the one constant is the need to position… Read more »

Image of the front page of the Facebook Ad Library

How To Find Your Competitor’s Facebook Ads

If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »

working without purpose

Google Analytics – Working Without Purpose

Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics.  Analytics and attribution… Read more »

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10 Reasons Facebook Ads Beat Boosted Posts

We get asked all the time – “Why is making ads better than just boosting posts?”  It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »