Increasing visibility online should be at the core of every business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort.
Google, Yahoo/Bing, Facebook, Foursquare, and Twitter. Superpages, Yelp, and Yellowpages.com. Shall we keep going? What about mobile search on iPhone, Android, and Blackberry? And be on the lookout for these new trends: tablets, in-car search and web browsing on your television.
The point is, there are hundreds of digital touch points out there today. On all of them, consumers are looking for information about businesses like yours.
Whether you know it or not, your business is already listed on many digital search portals, and missing from others. How can you know that your business is represented in the best possible light? How can you get listed everywhere without spending hours and hours on research and manual effort?
It’s a known fact that search engines like Google and Bing/Yahoo! value the number of incoming links pointing to your site when deciding its ranking. It has also been established that links that are obtained naturally and those that are non-reciprocal in nature (i.e., which do not require you to link back to a site) are more important and valuable than links that are exchanged among sites.
So with links being as important as they are, and ‘one-way’ links coming at a premium, the question arises as to how to go about obtaining these one-way links. This is how directory submissions can help.
Web directories serve as a catalog of websites and provide links to the various sites listed under the relevant categories. Many of these directories accept websites for inclusion at no cost. Submitting your site to these directories under the most relevant categories would get you a quality one-way link. This makes directory submissions one of the best and easiest means of obtaining these quality inbound links.
Why should I submit my site to web directories
Web directories essentially serve as a catalog of links sorted by relevant topics. In the earlier days, when search engines weren’t as popular, directories served as the main method of finding relevant sites. But nowadays, search engines like Google and Yahoo have taken over and serve as the main medium that connects users with what they’re looking for.
So why should you even consider submitting your site to the directories, especially when not many people use them any more?
There are a few answers to this question:
- To get your website indexed
Search engines like Google and Yahoo send out crawlers (spiders) to search the web for new sites that come up everyday. If you have a new site and you want search engines to know of its existence, then there couldn’t be an easier and better way to let a search engine know than having it find your site through links in various directories.
- One-way links – Improvement in Search Engine Rankings
Most directories provide one way links, which is beneficial from the SEO aspect of your site. Search engines give importance to the number of inbound links to your site when ranking it for a given position during search and one way links are thought to be valued more than reciprocal links (links exchanged with other sites). Thus, directory links can help give a boost to your SEO efforts.
- Targeting specific keywords / phrases
Most directories allow you to provide a link with keywords describing your site. It’s not easy getting links to your site with the keywords you want and directories serve as the easiest medium for getting such links. Getting links with targeted keywords/phrases can have search engines favoring your site over others when ranking for the given terms.
Given the benefits and most directories being free to submit to, it makes business sense to having your site listed in as many SEO friendly directories as possible. After all, you don’t lose anything for doing so.
There are literally hundreds of companies that can help your business achieve directory submissions. However, the biggest mistake most companies make is having inaccurate details about your business floating around the web. Accurate listings are the first step in online marketing. More than 40% of online listings are inaccurate, incomplete, or missing. Seemingly insignificant discrepancies like the one site listing your address with “Suite 200” and another site listing “Ste. 200”, can mean that the search engines will not place trust that your information is correct and not pass any relevance on to your website from that listing, because the search engine sure if, in fact, that is meant for you.
Here’s what we do:
- Get your business listed on ALL major search engines and directories
- Update your listings for free, any time
- Save yourself the effort of registering on hundreds of sites
- Share detailed profile information about your business and stand out from the competition
- Get a higher ranking by making your listings
Submitting to directories can be a time-consuming process and finding the right directories to submit to can take quite a bit of effort. To save yourself the trouble, you may use directory submission services like ours to get your site submitted to all the top quality SEO friendly directories out there. We have a sizable team of directory submitters who are well-trained in submitting to web directories.
Apart from saving your time and effort, our service also provides you with plenty of other benefits:
- We make sure that each directory link you receive is recognized and valued by the search engines by constantly checking the directories on our list for being SEO friendly.
- We offer you several submission options. You can submit your site to as many or as few directories as you wish. You could submit according to the PageRank of the directories and you can also choose to slow down the pace at which we make your submissions, spreading out the entire process over 2-5 weeks.
- We provide you with a live-reporting feature so that you can keep track of your submissions when they’re being made, as well as a detailed report of all your submissions on the completion of your order.
The Xcite Group is here to help. We’re your one-stop service, providing access to all of the search sites consumers are using to find information. This will enable you to monitor any possible discrepancies in your business information, make it easy for you to gather and observe your online reviews and mentions, and see what your competitors are saying as well. Contact us today to see how we can help.