The main types of display advertising are site placement advertising, demographic targeting, contextual targeting, behavioral targeting and remarketing. Essentially, display is all about the right placements at the right times.
Since everyone’s eyes are glued to a screen, most advertising can seem like white noise. With this in mind, the key to a successful display advertising campaign is to design and promote worthwhile ads in the proper places; they need to be compelling, concise, and clear. You want your ad to stand out by using an eye-catching design, with clear calls to action (CTA).
When working on design, it is important to create ads that are unique and that clearly identify your goal. Your ads need to be relevant to your audience as well as your main objective; you want to entice a viewer, not annoy them. It’s also important that you put some thought into the landing page you will be directing your audience to; no one wants to click through on a relevant ad and not be delivered to a page that speaks to what the ad was about.
Be sure to use high resolution images, make your pitch and CTA brief, and make your marketing goal clear by advertising only one message – sign up now, check out our holiday sale, etc.
Display Management Includes:
- Targeted ads on industry-related websites.
- Target prospects with specific ads after they exit (Remarketing).
- Granular targeting capabilities to ensure a high ROI.
- Complete tracking of calls and online conversions.
- Professional banner design and optimization (if needed).
Achieving maximum visibility and pursuing branding opportunities and conversions is what the Xcite team does best! Learn more about the different types of display targeting below.