Knowing which avenues to take and which outputs to concentrate on are important in any digital strategy, but before we can put together a robust marketing strategy for your business we need to have a better understanding of your current competitive landscape.
1. Analyze What You’re Currently Doing
Our team will take a look at the current state of your online marketing strategy; including your website and it’s architecture, messaging, content strategy, target personas, discoverability in the search engines, competitors, social engagement, marketing technologies used and more. Our goal is to document our findings into an easy to understand set of recommendations.
2. Create The Digital Marketing Plan
We use our findings from our analysis of your current state and create a roadmap for your digital strategy. The goal is to drive all digital strategies to help you attain your business goals. Together, as a team, we will collaborate to determine responsibilities and implementation plans based on your resources and budget.
This plan spells out the responsibilities of each of our teams. With full transparency and visibility, the implementation of your digital strategy will achieve our goals through a solid team effort between us.
4. Measure, Analyze and Refine
Digital marketing is a constantly evolving game. We want to embrace the “science” of marketing through analysis of all the available data. Once we match that with the “art” of marketing through testing and measuring the outcomes, we can determine the appropriate mix of marketing elements that drive the achievement of your business goals. We adjust where we need to and increase focus where results show us to.