What is SEO? SEO (search engine optimization) is a marketing strategy used to boost the visibility of your website through organic search. When your website ranks high in the search results, your business is more likely to be discovered by… Read more »
You are ready to compete and win against larger competitors? In this case study, we are focusing on a client of ours that is a small and family-oriented veterinary clinic located in Colorado Springs. They approached us intending to hire… Read more »
What is Web Accessibility? Web accessibility is the inclusive practice of ensuring no barriers prevent interaction with or access to websites by people with physical and situational disabilities. When sites are correctly designed, developed, and edited, more users have equal… Read more »
In recent years, video has taken the digital marketing world by storm and more business owners are utilizing it to grow their businesses and promote their brands online. So if you haven’t already, now is the time to invest in… Read more »
In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in… Read more »
Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may… Read more »
The goal of many vendors and service providers is to improve the efficiency or overall effectiveness of their clients in one way or another. Our team was built specifically not just to meet that goal but to do so in… Read more »
Deciding to redo or create a new website is a big step for any business but is essential for the growth of your company. Besides deciding to take this next step and investing in it, there are multiple things to… Read more »
In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –… Read more »
The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »
Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on… Read more »
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
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