Xcite Blog

Revelation of Google’s Master Plan – Google’s I/O 2013 Keynote

In doing my best to digest everything I can find out about Google’s three and a half hour keynote yesterday, I can say that Google could possibly be the world’s most powerful company.  Having not been at the event in person, I’ve used first hand reports, watched some of the live stream here (https://developers.google.com/events/io/) and… Read more »

What Is Vine & Why Should I Care? – Uses of Vine For Business

We are living in the On-Demand world.  We all have so much at our fingertips, that we expect everything now.  A lot can happen in a very short amount of time.  Say, in 6 seconds.  A legendary high five, texting a friend, reading an email…But can you create a lasting impression in 6 seconds?  Twitter… Read more »

SEO Flow Chart

It’s very easy to get bogged down in all the SEO speak when it comes to your website’s content.  Today there’s lots of talk around the concept of Content Marketing and adding “fresh content” to your site constantly.  We created this seo flow chart to talk about the base ideas of the purpose of the… Read more »

“A minute of video is worth 1.8 million words” – Forrester on video marketing

Online Video Marketing Today In today’s ever changing search climate with numerous devices at our fingertips at any given moment, high quality video content must be integrated into every businesses digital marketing strategy.  Traditionally, marketing is about getting your message out to potential clients.  According to Wikipedia, “Marketing is the process of communicating the value of a… Read more »

Should Every Website Be Updating Fresh Content

Google has expressed in the past that frequently updated pages get a boost in rankings (QDF / Query That Deserves Freshness), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “freshness”? Matt Cutts describes the pitfall of creating “fresh”… Read more »

Xcite Office has Google Business Photos on Google+ Local

View Larger Map What are Google Business Photos, you say?  The Xcite Group now has a virtual tour of our office that you can walk through and see our place.  It’s a pretty amazing technology and we are extremely “Xcited” (sorry, couldn’t resist) to be able to offer this now through our partnership with Google… Read more »

How Does Google Search Work?

Matt Cutts, head of Google’s Web Spam team, explains how PageRank is used, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases.  From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job.  It’s a great video on their process and why it has had… Read more »

Where Has Google Places Gone?

    Last week I wrote about the introduction of Google’s Knowledge Graph, a monumental change in the way we will search. This week, Google again dominates my thoughts with the roll out of their Google+ Local Pages. For the past few years, social, local, and mobile have been areas of intense interest to Google…. Read more »

Google’s Knowledge Graph and Small Business, What’s Important

At it’s core, search is and always has been about discovery. A basic human need to expand the mind. However, searching still requires a lot of hard work. Until now. Yesterday, Google launched it’s long-talked-about semantic web, aptly called “Knowledge Graph”which will help you discover new information quickly and easily. Starting now, Google is rolling… Read more »