Xcite Blog

Google Pigeon Update Ruffles a Few Feathers

The unofficially labeled Google Pigeon Update, was released late July 2014 in the US has left many ruffled feathers in its wake. Google’s most recently released algorithm was designed to deliver more accurate and useful local results (associated with Google… Read more »

What You Need To Know About Google My Business

Yesterday, Google launched one of its most substantial local business products to date.  It’s called Google My Business.  This shows a significant investment by Google in the local business space and sets the foundation for Google local business for the… Read more »

What Does It Mean To Be Transparent?

A recent survey from the Association of National Advertisers (ANA) and Forrester Research finds that client-side marketers have concerns about the levels of transparency that exist between them and their media agencies. According to the survey results [download page, must be… Read more »

Ask A Small Business – Google AdWords Case Study

National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs.  The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small… Read more »

Social Media’s Role in your Digital Strategy

It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business.   Social media today is the ultimate word-of-mouth marketing.  Getting people to connect with you online in the… Read more »