When advertising digitally during the uncertain times of a recession, every business, every situation is different. Strategy recommendations, suggestions, and changes should all be reviewed through your lens and your data. However, the one constant is the need to position… Read more »
As our country and our world are clambering to slow down the spread of the coronavirus and understand how we navigate these uncertain times, the consequences of this event are unclear. At The Xcite Group, we are having conversations internally… Read more »
Here at The Xcite Group, we know that search is constantly evolving. We stay on top of the latest search engine products, features, techniques, and algorithm changes to ensure the success of our clients. As web developers, we take pride… Read more »
If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »
Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics. Analytics and attribution… Read more »
Twitter users rejoice! (Wow, that’s a sentence no one’s read in a while.) The newest twitter update (rollback?) brings back the one functionality that more people have wanted on the platform than just about anything else. It started… Read more »
Google Analytics is a tool that can provide you with invaluable insights into what’s happening on your website, your traffic levels, the engagement of your users and the success of your marketing campaigns. To a newcomer, however, the tool can… Read more »
We get asked all the time – “Why is making ads better than just boosting posts?” It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »
Digital marketing and creating an online presence is no longer optional for any business that wants to compete in the modern day marketplace. It is essential. However, finding the right company to partner with can seem like looking for the… Read more »
Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment, so… Read more »
“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now. You have the Facebook pixel installed on your… Read more »
It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience. In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before. There seems to be new ways to try to… Read more »
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