Here at The Xcite Group, we know that search is constantly evolving. We stay on top of the latest search engine products, features, techniques, and algorithm changes to ensure the success of our clients. As web developers, we take pride… Read more »
Xcite Blog
How To Find Your Competitor’s Facebook Ads
If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »
Google Analytics – Working Without Purpose
Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics. Analytics and attribution… Read more »
How To Turn Your Twitter Feed Back Into A Real Timeline (Finally!)
Twitter users rejoice! (Wow, that’s a sentence no one’s read in a while.) The newest twitter update (rollback?) brings back the one functionality that more people have wanted on the platform than just about anything else. It started… Read more »
A Guide to Real-Time Reports in Google Analytics in Under 5 Minutes
Google Analytics is a tool that can provide you with invaluable insights into what’s happening on your website, your traffic levels, the engagement of your users and the success of your marketing campaigns. To a newcomer, however, the tool can… Read more »
10 Reasons Facebook Ads Beat Boosted Posts
We get asked all the time – “Why is making ads better than just boosting posts?” It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »
Xcite-ing News: We’re One of Denver’s Top Digital Agencies!
Digital marketing and creating an online presence is no longer optional for any business that wants to compete in the modern day marketplace. It is essential. However, finding the right company to partner with can seem like looking for the… Read more »
What Are Google Posts?
Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment, so… Read more »
The Facebook and Google Analytics Tracking Problem
“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now. You have the Facebook pixel installed on your… Read more »
How To Tell If It’s Time To Invest in Display Advertising
It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience. In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before. There seems to be new ways to try to… Read more »
Google Announces Significant Changes Coming To AdWords
Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms. In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »
The Business of Branding
Who are you as a business, and what sets you apart from the competition? Coming up with the answers to these questions can be a bit overwhelming, but while we completely understand your challenges and frustrations, we strongly urge you… Read more »
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