In order to be successful, your marketing plan must be strategic, integrated across multiple platforms and built with your target users’ motivations and behaviors at the forefront of decision-making. If executed correctly, your marketing can provide valuable insights into how your users move through the customer journey path – thus providing a roadmap for resource and budget allocations.
At our core, The Xcite Group focuses on two things:
- Leveraging your existing audience
- Finding new audiences
We can help you focus on these goals through Search Engine Marketing, Search Engine Optimization and Web Development. Read more about how we help you Get Results!
Our marketing strategy needs to be a living, evolving part of our everyday efforts to adjust and adapt to these changes and how the audience we are trying to target is searching.
At the heart of our strategy should be 2 things:
1. Context – device, location, time
2. Intent – what people want
The goal for marketers, then, is figuring out the consumer’s intent — what the consumer wants or plans to do at that moment or in the future. We must market to where our audience is today and always be listening to where they are going tomorrow.
The Xcite Group helps you stay ahead by making sure your complete digital strategy (search, local, social and your website) works together to win these moments that matter.
Everything that happens in the online space has been born out people’s behaviors, needs and wants. People are essentially the same as they have always been, but the world in which we live today has changed drastically. We connect at any time and from anywhere using a variety of devices, and we seamlessly transition between them.
We have to create content that truly engages with your consumer. Content that matches up to what your users need to see. Building content and ad messaging that comes from truly listening to what your audience is looking for and then being able to engage with them.
Success comes when you are able to bypass complacency, when you maintain curiosity, when you aren’t afraid to try new things and especially when you’re not afraid to fail.
Most people don’t admit to loving online ads, but there is something that is constant — there are ads that are more liked than others. As consumers, we prefer ads that are relevant to our interests and speak to our intent and our given context. Right here, right now is where consumers want you to be.
When we, as marketers, make a personal appeal to our target audience, we aren’t merely showing ads, we are being truly helpful.
Using context and intent signals, it’s important that we focus on the right ads, at the right times, with truly useful content that solves the problem your audience is searching for.
From behavior to engagement, there are a number of different channels we want to consider in our ad strategy. The challenge for us, as marketers, is to make sure we are giving people the answers they’re looking for as quickly as possible. The reward is capturing their consideration — and a new loyal client.