Our Search Marketing strategy is very simple; maximize your results for the least investment possible. There are many different metrics that our clients use to determine success, but all of their expectations lead to this simple requirement.
One of the largest benefits of running a paid search campaign is the amount of data you are able to learn about your market, and how your prospective clients wants and needs will change based on many factors including seasonality and economic climate.
Effective Reporting and Tracking is absolutely the most important ingredient of any successful Search Marketing campaign. At The Xcite Group, we will analyze your account’s performance through many different tracking and reporting metrics and work with you to ensure we are making the best decisions on how to optimize your marketing efforts. We have to find a way to adapt to today’s consumer journey and rethink the way we measure success.
A common challenge when choosing a company to market your business online is understanding their fees and what exactly you are paying for. This is especially an issue when hiring a company to manage your paid search campaigns because a large portion of your investment will go directly to the search engines.
Paid search optimization is defined as managing, testing and fine-tuning your paid search campaigns in order to improve performance.
Hiring a search agency is a big decision. Here are the top 10 questions we would ask an agency BEFORE hiring them.