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Social Media Marketing

You can’t separate social media marketing from the rest of your digital marketing anymore.

They’re one and the same.

Treat your strategy like a cohesive plan by creating a detailed road map for social, including the most effective participation tactics and in-depth reporting, by partnering with The Xcite Group as your full-service social media marketing agency.

We start by very deliberately putting social media advertising at the center of every social media strategy. Facebook, Twitter, and all the rest of the main social media platforms now all but require businesses to pay for their promotional content. This is hugely beneficial for companies if they know how to plan, participate, and analyze those efforts.

The biggest value for businesses in this approach is that it takes the guessing out of how effective your social media marketing is. Our 100% transparent process allows companies to see dollar-for-dollar exactly what your social media marketing can achieve.

We use industry-leading software that combines preferred strategic partnership with Facebook and Twitter with our close ties to Google in search marketing. We create strategy, campaigns, and reporting that unifies search and social, allowing both plans to inform each other.

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Social Media Advertising

Social media for business is about advertising, and don’t let anyone tell you any different. There was a time when this wasn’t the case, but that time is over. Every major social platform is putting advertising at the center of what they do. We want to put you there too.

We use three strategies to manage social media ads that put your business out ahead of the competition:

  • We combine your social advertising with your search advertising.
  • We match your business goals with the most effective of over 40 different types of social ads for each platform.We measure and report on all of your ads, going far beyond delivering Likes to demonstrate true, dollar-for-dollar ROI.

Social media isn’t about pictures of your cat anymore (well, it is a little). It’s about creating a strong advertising strategy, implementing those ads in the most direct ways possible, and measuring results. Our clients have always been ahead when it comes to PPC and now we’re putting you ahead in social.

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Social Media Strategy

Social media for businesses is overwhelming. There are so many different tactics and ways to participate.  There’s no way to create an effective presence on any platform without first building a solid strategy.

For years, the main mechanic of social media for businesses has been “participation.” But times have changed, and it’s now possible to run your social media marketing like the rest of your marketing, based on results.

We get those results for your business by putting advertising at the center of your social media marketing strategy. By structuring a content management model around everything you want to accomplish with social media, you’ll never have to wonder if what you’re doing is effective from a business standpoint: we’ll have the numbers to show you.

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Social Media Consulting

Social media marketing success comes from strong planning prior to execution and reporting. We can help you plan all of the aspects of your strategy before your first post.

Social is about so much more than the platform. We take an ads-centered approach to building social media strategy that covers every aspect of the goals you want to achieve. We offer:

  • Full-service social media marketing consultation.
  • Complete and comprehensive 12 month social media marketing strategies.
  • Social media campaign building.
  • Audit and analysis of social media landscape.
  • Actionable social media playbooks and tactics checklists.
  • Detailed community manager guidance and employee training programs.
  • Brand crisis social media management.
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Social Media Campaigns

Very few methods of marketing are as effective for creating campaigns as social media. We create custom sweepstakes, giveaways, offers, and contests for all of your social media properties.

All of our social media marketing campaigns are geared toward the most effective mechanics for getting your brand in front of qualified audiences, including cross-platform participation. We work with you to plan every detail, from timing and implementation, to participation and reporting.

Software that lets us create custom apps for Facebook that integrate Twitter, Instagram, Pinterest, Google Plus, and Instagram allow us to consider every option for reaching the most qualified audience, gaining the most participation, and spreading your brand message far and wide.

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