Social Media Marketing – Our Unique Approach
There was a time when social media marketing was separate to the rest of your digital marketing, but not anymore.
Social media must be incorporated and strategized together with your overall customized digital marketing strategy; there needs to be a cohesive plan with a detailed road map, including the most effective participation tactics and in-depth reporting. At Xcite, we start by very deliberately putting social media advertising at the center of every social media strategy. Facebook, Instagram, LinkedIn and all the rest of the main social media platforms now all but require businesses to pay for their promotional content. This is hugely beneficial for companies if they know how to plan, participate, and analyze those efforts.
As your full-service digital partner, we take the guesswork out of how effective your social media marketing is. Our 100% transparent process allows our clients to see (dollar-for-dollar!) exactly what their social media marketing is achieving. Combining the use of industry-leading software, strategic partnerships with companies like Facebook and our close ties to Google in search marketing, we create strategy, campaigns, and reporting that unify your digital marketing strategy so that they both inform and benefit from each other.