Everything that happens in the online space has been born out people’s behaviors, needs and wants. You can’t separate social media marketing from the rest of your digital marketing anymore. Treat your strategy like a cohesive plan by creating a detailed road map for social, including the most effective participation tactics and in-depth reporting, by partnering with The Xcite Group as your full-service social media marketing agency.
Our paid search, SEO, local, social and website efforts all must work together to win in the moments that matter to your consumer. In order to do that, we must communicate your company’s story with compelling video. Whereas text is static, video is dynamic, engaging and inspiring. In fact, video has a 41% higher click through rate than its plain text counterparts (ReelSEO).
Increasing visibility online should be at the core of every business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort. Increase local visibility, rank better in local and organic searches, maintain ownership of your listings and track your local performance.
Reputation Management is simply being intelligent about your online reputation and also how others view your business! 97% of consumers find local business information on the web and 90% of those consumers make decisions based on what online reviews say. Your reputation is what you say about yourself and what others say about you.
The Internet has become a vital tool for customers to voice their opinions. Reviews = Reputation. Business reviews influence page rank and increase website visits. And more importantly, positive reviews showcase success and help business owners gain the trust of prospects.
The decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online. “Blogging is free. It doesn’t matter if anybody reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it? How do you force yourself to describe – in three paragraphs – why you did something?” – Seth Godin
Google is increasing its street view coverage to allow local businesses to showcase your interiors. This enhances your Google listing, and influences potential customers decision making, with your very own 360-degree virtual tour of your business.
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