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Create & Engage

Your digital marketing strategy needs to be a constantly evolving part of your everyday efforts to identify how your consumer is looking for what you do. We have to create content that truly engages with your consumer.

Everything that happens in the online space has been born out people’s behaviors, needs and wants. People are essentially the same as they have always been, but the world in which live today has changed drastically. We connect at any time and from anywhere using a variety of devices, and we seamlessly transition between them.

If we make our marketing most relevant to a person’s intent and their context, we have the opportunity to win. Our paid search, SEO, local, social and website efforts all must work together to win in the moments that matter to your consumer.

Social Media Marketing

Everything that happens in the online space has been born out people’s behaviors, needs and wants.  You can’t separate social media marketing from the rest of your digital marketing anymore.  Treat your strategy like a cohesive plan by creating a detailed road map for social, including the most effective participation tactics and in-depth reporting, by partnering with The Xcite Group as your full-service social media marketing agency.

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Video Production

Our paid search, SEO, local, social and website efforts all must work together to win in the moments that matter to your consumer.  In order to do that, we must communicate your company’s story with compelling video. Whereas text is static, video is dynamic, engaging and inspiring. In fact, video has a 41% higher click through rate than its plain text counterparts (ReelSEO).

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Listing Distribution – Local Optimization

Increasing visibility online should be at the core of every business marketing strategy. Driving traffic to your website and getting noticed by search engines takes a lot of time and effort.  Increase local visibility, rank better in local and organic searches, maintain ownership of your listings and track your local performance.

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Reputation Management

Reputation Management is simply being intelligent about your online reputation and also how others view your business! 97% of consumers find local business information on the web and 90% of those consumers make decisions based on what online reviews say.  Your reputation is what you say about yourself and what others say about you.

 

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Reviews

The Internet has become a vital tool for customers to voice their opinions.  Reviews = Reputation. Business reviews influence page rank and increase website visits. And more importantly, positive reviews showcase success and help business owners gain the trust of prospects.

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Blogging

The decision to launch and maintain a company blog can be one of the most rewarding choices you could make for your business online.  “Blogging is free. It doesn’t matter if anybody reads it. What matters is the humility that comes from writing it. What matters is the meta-cognition of thinking about what you’re going to say. How do you explain yourself to the few employees – or your cat – or whoever is going to look at it? How do you force yourself to describe – in three paragraphs – why you did something?” – Seth Godin

 

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Google Street View For Your Business

Google is increasing its street view coverage to allow local businesses to showcase your interiors. This enhances your Google listing, and influences potential customers decision making, with your very own 360-degree virtual tour of your business.

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G Suite For Business

Get Gmail, Docs, Drive, and Calendar for business.
All you need to do your best work, together in one package that works seamlessly from your computer, phone or tablet.

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