What SEO Is All About And How Xcite Can Help Your Brand

In the past, SEO hype was primarily about writing optimized content with singular keywords, gaining rank in search results (SERP’s), and stimulating search engines in our favor.

Today, SEO is about your brand’s reputation, period. Make no mistake, the goal is to be able to show up when people search for you, but there are so many other factors involved – like effectively demonstrating E-A-T – rather than just ranking. We also need to focus on the quality of your products or services, and how people are engaging with your company. By focusing on these things, you will see an organic increase in links, sharing, and rankings throughout your business, on- and offline. 

At Xcite we’re all about how your company is perceived, not (only) how it’s ranking. We take the time to get to know you, your business, your brand voice, your sales goals, and work with you to design a fully customized strategy that benefits your business as a whole. For us there are many factors that go into having great SEO and you can take a look at them below. 

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SEO Strategy

If your business doesn’t have the expertise, your content will not be accurate. If you don’t demonstrate your expertise, you will not have authority, and if you don’t demonstrate both of these, then you will not be seen as trustworthy. When it comes to SEO, the key to success is all about staying current and evolving your strategy for long-term success.

Website Architecture

Search engines can’t index your website correctly if your pages contain errors and visitors leave your website when they encounter errors. A website audit report makes sure that the search engines can index all of the pages on your website correctly.  If you remove all errors from your website architecture, you will ensure your web pages can get the best possible rankings that they can get and keep visitors on your site.

Content Optimization

Good content is anything that adds value to your readers life.  Having a strategy for optimizing your content is key not only about maintaining a healthy website, but also about keeping your efforts reactive to changes in your audience over time. Your content needs to provide real value and offer solutions to your audience.

Content Marketing

Traditional marketing is becoming less effective by the minute and as progressive marketers, we have to find a better way to speak with and engage our audiences. Authentic and useful content is at the core of all of our marketing efforts, and instead of constantly promoting products and services, we find effective ways to provide your audience with truly useful and relevant content to help them answer questions, and solve problems.

Link Building

Link building is one of the most misunderstood aspects of SEO because many people think that simply getting backlinks is the way to go. The truth is that today, links must be earned, and the right way to do this is by working on building relationships with authoritative and relevant sources for your business. This is not an easy task, and we’ll do proper research to find relevant websites that are influential and willing to link to you.

Social SEO

Although no one can say for sure exactly how much of a factor social activity is in determining where your website ranks, the importance of social SEO has been steadily increasing and is highly likely to continue increasing in importance too. Social media is built for mass sharing and what all of that sharing adds up to is more visibility for your content, your website and your business.

Video SEO

Video can be a powerful tool for enhancing your online presence, especially if you take the right steps to optimize your content. There’s no denying that humans and search engines find videos more noticeable and engaging than text. We love the fascinating world of video and have lots of great ways to make this type of content work for you.