Last week I wrote about the introduction of Google’s Knowledge Graph, a monumental change in the way we will search. This week, Google again dominates my thoughts with the roll out of their Google+ Local Pages. For the past few… Read more »
Xcite Blog
Google’s Knowledge Graph and Small Business, What’s Important
At it’s core, search is and always has been about discovery. A basic human need to expand the mind. However, searching still requires a lot of hard work. Until now. Yesterday, Google launched it’s long-talked-about semantic web, aptly called “Knowledge… Read more »
DeskAway Does Case Study on The Xcite Group’s Integration of their product set
The Xcite Group Klint Rudolph, Ryan Meissner, Mike Klabon & Rob Schmela founding partners The Xcite Group offers integrated internet marketing solutions to bring their clients more business online. Their services include full web design and development, Search Engine Optimization (SEO),… Read more »
Why We Use WordPress
At The Xcite Group, we use the WordPress CMS platform as the foundation of almost all our website projects. Many of our clients have heard of WordPress, but sometimes they wonder, is WordPress the best tool for their website? Is… Read more »
AdWords Optimization Effort
Challenge: We had a client that we had done some consulting for and had a good relationship with. He had his automotive repair website built with a company that was also doing search engine optimization (SEO) and managing his pay… Read more »
Facebook Customization and Contest Creation
Challenge: We were working with a franchise of Floor Coverings International on their Paid Search campaigns. In one of our monthly meetings with them, they asked if we had any advice for them to make their Facebook endeavors become… Read more »
Matt Cutts, head of Google’s Web Spam Team, on Does Google Consider SEO to be Spam?
Great video by Matt Cutts explaining how Google views SEO techniques.
How Do I Get To 100% Complete on my Google Place Page?
Google doesn’t tell you what to do to get your profile on Google places complete, they just keep reminding you that it’s not done. It is very important for your overall internet marketing strategy that this is one of the… Read more »
Matt Cutts, head of Google’s Web Spam Team, on How Search Works
Great video by Matt Cutts explaining How Google Search works. An actual search query has a lifespan of less than 1/2 a second and involves quite a few steps before you see the most relevant results. Here’s how it all… Read more »
Where In The World of Google Place Search is Your Business?
Just like finding Waldo, finding your business online now can be a bit confusing. Google, among other search engines, has placed an enormous emphasis on Local Search in it’s search results pages. With the rise of smart phone use as… Read more »
What Your Customer’s Are Really Thinking When They Visit Your Website
On-Site Search, Conversion Booster! You’ve been in the internet marketing game for a while now. You probably feel like your online marketing campaigns are optimized for conversions that produce a favorable Return on Investment (ROI). Great. You have leveraged the data… Read more »
Social Media – A Shot In Your SEO Arm
June 8, 2010 – Twitter attracts 190 million visitors per month generating over 65 million tweets July 21, 2010 – Facebook officially hits 500 million users October 22, 2010 – FourSquare tops the 4 million user mark. They hit 1… Read more »
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