Category: Analytics & Tracking

new google analytics

What Marketers Need to Know About the New Google Analytics 4 (GA4)

Google recently announced a release of a new Artificial Intelligence (AI)-powered Google Analytics 4. Marketers everywhere are depending on insights for tracking successes and determining the best Return on Investment (ROI) for their marketing budgets. Insights from digital analytics tools… Read more »

working without purpose

Google Analytics – Working Without Purpose

Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics.  Analytics and attribution… Read more »

upset woman over Facebook tracking problems The Xcite Group

The Facebook and Google Analytics Tracking Problem

“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now.  You have the Facebook pixel installed on your… Read more »