Google recently announced a release of a new Artificial Intelligence (AI)-powered Google Analytics 4. Marketers everywhere are depending on insights for tracking successes and determining the best Return on Investment (ROI) for their marketing budgets. Insights from digital analytics tools… Read more »
Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics. Analytics and attribution… Read more »
Google Analytics is a tool that can provide you with invaluable insights into what’s happening on your website, your traffic levels, the engagement of your users and the success of your marketing campaigns. To a newcomer, however, the tool can… Read more »
“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now. You have the Facebook pixel installed on your… Read more »
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