A common challenge when choosing a company to market your business online is understanding their fees and what exactly you are paying for. This is especially an issue when hiring a company to manage your paid search campaigns because a large portion of your investment actually goes directly to the search engines.
Tracking and reporting advancements now allow you to see exactly where your money is being spent, which makes it much easier to understand the return you are seeing for your digital marketing investment, and the money you’re paying to your marketing partner.
At Xcite, we pride ourselves on being 100% transparent with our charges and fees. We sit down with you every month to discuss what you have spent and exactly where your money has gone. In doing this, you’re able to weigh the value of a continued relationship with our company. Take a look at what others say about us, and keep these questions in mind when you’re speaking to companies about managing your campaigns:
- How are your fees calculated?
- Do you require a minimum monthly spend?
- Do you mark up the cost of a click above what the search engines are charging?
- How transparent is your reporting? Can you show me exactly what Google is charging per click compared to what I’m paying?
We’re happy to provide you with full disclosure of our fees and look forward to the opportunity of meeting with you to discuss your marketing needs.