A common challenge when choosing a company to market your business online is understanding their fees and what exactly you are paying for. This is especially an issue when hiring a company to manage your paid search campaigns because a large portion of your investment will go directly to the search engines. An important factor in making your decision that we find most of our prospective clients are not aware of is that you can now demand full disclosure from your marketing company. Tracking and reporting advancements can now allow you to see exactly where your dollars are being spent, which makes it much easier to understand the return you are seeing for your Internet marketing investment. Here are some questions we recommend you ask any company you are considering to manage your campaigns:

  • How are their fees calculated?
  • Do they require a minimum monthly spend?
  • Do they mark up the cost of a click above what the search engines are charging?
  • How transparent is their reporting? (Are you able to see exactly what Google is charging per click compared to what you are paying?)


At The Xcite Group, we pride ourselves on being 100% transparent with our charges and fees. We will sit down with you each month to discuss what you have spent and exactly where your dollars have gone. This makes it much easier for you to see the value of a continued relationship with our company. We look forward to the opportunity to meet with you to design a customized Internet marketing plan with full disclosure of our fees.