One of the largest benefits of running a paid search campaign is the amount of data you are able to learn about your market, and how your prospective client’s wants and needs change based on many factors, including seasonality and economic climate.
At Xcite, we design effective paid search campaigns that target your ideal client at the opportune time with a relevant message. Being able to effectively track the evolution of your desired market’s buying habits will not only improve your paid search performance, it will also affect every marketing decision you make for your business.
Working with us means that we’re 100% transparent with the performance of your campaigns; we sit down with you every month to analyze your campaign’s performance and strategize how to move forward based on the market data we have gathered. There are many great reasons to work with us, and here are a few of the benefits our clients experience from our campaign tracking capabilities:
If you were a heating and air conditioning company, would you send a direct mail piece advertising your latest air conditioning specials in December? Of course not, so why would your Google Adwords campaign contain air conditioning keywords during the winter? By effectively tracking your prospective clients’ buying habits, we are able to closely pinpoint when, during the year, your market stops searching for air conditioning and starts looking for a new furnace. This allows us to eliminate non-performing keywords and adjust your budget to focus on what your market is currently looking to buy.
Is the revenue you realize from all of your clients the same? If you are like most businesses, the answer to this question is absolutely not. However, many paid search campaigns advertise a pre-set group of keywords regardless of the revenue generated by each keyword. At Xcite, we will listen to your business needs and tailor your keyword campaigns to closely match your goals and expectations in order to maximize the available revenue from each type of client.
We continually track the performance of keyword groups, targeting individual areas of your desired market. Our advanced software combined with the expertise of our analyst team, and your industry expertise allows us to make consistent adjustments to your advertising so that we continually maximize the result.