Link Building

Backlinks are one of the most important factors in Google’s ranking algorithm.  Getting backlinks through forums, link farms and  blog comments is not link building.  The quality of the links is much more important than the quantity. Hundreds of low quality links will get your website into trouble. A handful of high quality links will give your website a ranking boost.

The goal of link building is to:

  • Promote the useful, unique, and relevant content of your website across a diverse set of domains.
  • Build a quality link profile for your business that minimizes the risk of unnatural link warnings from Google.
  • Drive buzz, traffic and links to your brand online.

Link building is key to building trust with search engines, but it’s one of the most misunderstood aspects of SEO.  Since quality trumps quantity when it comes to link building, we direct our efforts toward:

Directory Listings – Submitting your site to the relevant online directories is a relatively easy way to start building links and directing customers back to your website.
Content Publication – Google places a lot of emphasis on content and brands can benefit greatly by publishing blogs and articles on other sites relevant to your industry.

Google uses many different factors to calculate the position of web pages in the search results. Links are by far the most important factor in the calculation.

If you want to get high rankings on Google and other search engines, your website needs good links from other sites.  The Xcite Group has the tools help you to get these links for your business.