Category: SEM_PPC

Audience Impression Share graphic The Xcite Group

How To Tell If It’s Time To Invest in Display Advertising

It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience.  In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before.  There seems to be new ways to try to… Read more »

Google Performance Summit The Xcite Group

Google Announces Significant Changes Coming To AdWords

Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms.  In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »

Right Side Ads are gone meme The Xcite Group

Google discards right-side desktop ads – Is the sky falling?

Beginning last Friday, February 19, Google rolled out the changes from its long-running test in which is removing Adwords ads from the right side of the desktop search results page.  In lieu of the right-side ads, Google will show up to four ads… Read more »

Competitors Clicking My Ads – Adwords Invalid Clicks

Regardless of what industry you are in, there are some questions that resound with every one of your customers.  Having been in Search Marketing for over 10 years now, The Xcite Group is no different.  One of the top concerns we… Read more »

Ask A Small Business – Google AdWords Case Study

National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs.  The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small… Read more »