In recent years, video has taken the digital marketing world by storm and more business owners are utilizing it to grow their businesses and promote their brands online. So if you haven’t already, now is the time to invest in… Read more »
Xcite Blog
OTT/CTV: A New Way To Advertise
In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in… Read more »
Three Pillars for Client Success
Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may… Read more »
Clutch Names The Xcite Group as a 2022 Top PPC Firm in Colorado
The goal of many vendors and service providers is to improve the efficiency or overall effectiveness of their clients in one way or another. Our team was built specifically not just to meet that goal but to do so in… Read more »
8 Things to Consider Before Investing in a Website Design or Redesign
Deciding to redo or create a new website is a big step for any business but is essential for the growth of your company. Besides deciding to take this next step and investing in it, there are multiple things to… Read more »
The Xcite Group Trailblazes Colorado’s SEO Industry
In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –… Read more »
Social Media Advertising: Organic vs Paid Strategies
The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »
How to Find the Right Agency for Your Next PPC Campaign
Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on… Read more »
Why Every Business Needs Online Listings and Reputation Management
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
Xcite Featured on UpCity Experts
Thinking about hiring a lead generation company? Lead generation is critical for growing your business. Learn more about lead generation agencies, the different types of lead generation services, considerations when hiring an agency, and expert tips for hiring a quality… Read more »
Xcite at The America Outdoors Conference & Expo 2021
The America Outdoors Conference & Outfitter Expo is a national gathering of outfitters, outdoor recreation providers, and now an 8-year tradition of Xcite. This conference connects the industry and provides content and educational sessions crafted around helping outdoor businesses tackle… Read more »
4 Easy Steps to Becoming Informed About Your Marketing Strategy
We recently had the privilege of speaking to a group of experienced & successful outdoor adventure company owners and when preparing for our speaking engagement, one of these business owners raised the question ‘how do you effectively manage your marketing… Read more »
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