Xcite Blog

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How To Find Your Competitor’s Facebook Ads

If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »

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Google Analytics – Working Without Purpose

Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics.  Analytics and attribution… Read more »

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10 Reasons Facebook Ads Beat Boosted Posts

We get asked all the time – “Why is making ads better than just boosting posts?”  It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »

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What Are Google Posts?

  Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment,… Read more »