Xcite Blog

position your company as an authority

Position Your Company as an Authority

When advertising digitally during the uncertain times of a recession, every business, every situation is different. Strategy recommendations, suggestions, and changes should all be reviewed through your lens and your data. However, the one constant is the need to position… Read more »

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How To Find Your Competitor’s Facebook Ads

If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »

working without purpose

Google Analytics – Working Without Purpose

Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics.  Analytics and attribution… Read more »

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10 Reasons Facebook Ads Beat Boosted Posts

We get asked all the time – “Why is making ads better than just boosting posts?”  It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »

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What Are Google Posts?

  Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment,… Read more »