In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in… Read more »
Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may… Read more »
The goal of many vendors and service providers is to improve the efficiency or overall effectiveness of their clients in one way or another. Our team was built specifically not just to meet that goal but to do so in… Read more »
Deciding to redo or create a new website is a big step for any business but is essential for the growth of your company. Besides deciding to take this next step and investing in it, there are multiple things to… Read more »
In 2011, The Xcite Group began as a local PPC company that stood out from the rest because we were hands-on; we got to know our customers, cared about the relationships, and gave their businesses precisely what they wanted –… Read more »
The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »
Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on… Read more »
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
Thinking about hiring a lead generation company? Lead generation is critical for growing your business. Learn more about lead generation agencies, the different types of lead generation services, considerations when hiring an agency, and expert tips for hiring a quality… Read more »
The America Outdoors Conference & Outfitter Expo is a national gathering of outfitters, outdoor recreation providers, and now an 8-year tradition of Xcite. This conference connects the industry and provides content and educational sessions crafted around helping outdoor businesses tackle… Read more »
We recently had the privilege of speaking to a group of experienced & successful outdoor adventure company owners and when preparing for our speaking engagement, one of these business owners raised the question ‘how do you effectively manage your marketing… Read more »
If you could only choose one way to get in front of your target audience through digital marketing, what avenue would you choose? According to a study from 2020, over 92% of marketers would say one word – video –… Read more »
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