Xcite Blog

Digital Marketing Effectiveness

How do you measure digital marketing effectiveness?

A powerful tool that often gets overlooked in digital marketing campaigns is Tracking. Tracking allows you to see how your audience interacts with your advertising efforts, and allows you to measure your digital marketing effectiveness. It helps you gather relevant… Read more »

Stopping an SEO campaign

Why Is Stopping An SEO Campaign A Bad Idea?

The initial goal of a Search Engine Optimization (SEO) campaign is to improve rankings in search engines’ results pages, usually targeting the first page of results. However, the job of SEO isn’t done once a site is listed on the… Read more »