Xcite Blog

OTT/CTV: A New Way To Advertise

In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in… Read more »

Three Pillars for Client Success

Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may… Read more »

Social Media Advertising: Organic vs Paid Strategies

The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »

Xcite Featured on UpCity Experts

Thinking about hiring a lead generation company? Lead generation is critical for growing your business. Learn more about lead generation agencies, the different types of lead generation services, considerations when hiring an agency, and expert tips for hiring a quality… Read more »

Xcite at The America Outdoors Conference & Expo 2021

The America Outdoors Conference & Outfitter Expo is a national gathering of outfitters, outdoor recreation providers, and now an 8-year tradition of Xcite. This conference connects the industry and provides content and educational sessions crafted around helping outdoor businesses tackle… Read more »