Xcite Blog

Web Accessibility

What You Need to Know About Web Accessibility

What is Web Accessibility? Web accessibility is the inclusive practice of ensuring no barriers prevent interaction with or access to websites by people with physical and situational disabilities. When sites are correctly designed, developed, and edited, more users have equal… Read more »

OTT/CTV Advertise

OTT/CTV: A New Way To Advertise

In the last 5 years, cable companies have seen millions of people canceling cable and satellite services. According to MediaPlayNews, 27% of U.S. households cut their cable cords in 2021, following the 15% of households who cut the cord in… Read more »

Three Pillars of Client Success

Three Pillars for Client Success

Digital marketing is constantly evolving, and it is imperative to stay at the forefront of the latest technologies and designs to ensure your success. It can be daunting for most business owners because your time is limited, and you may… Read more »

Social Media Advertising

Social Media Advertising: Organic vs Paid Strategies

The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »