Albert Einstein said, “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” This is an incredibly relevant quote with relation to Google Analytics. Analytics and attribution… Read more »
Twitter users rejoice! (Wow, that’s a sentence no one’s read in a while.) The newest twitter update (rollback?) brings back the one functionality that more people have wanted on the platform than just about anything else. It started… Read more »
Google Analytics is a tool that can provide you with invaluable insights into what’s happening on your website, your traffic levels, the engagement of your users and the success of your marketing campaigns. To a newcomer, however, the tool can… Read more »
We get asked all the time – “Why is making ads better than just boosting posts?” It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »
Digital marketing and creating an online presence is no longer optional for any business that wants to compete in the modern day marketplace. It is essential. However, finding the right company to partner with can seem like looking for the… Read more »
Have you heard of Google Posts? They are a new addition to content you can create as part of your Google My Business page. Google has chosen to not make a big deal out of Posts at the moment, so… Read more »
“Why aren’t the numbers I’m seeing in the Facebook Ads Manager lining up with the numbers I’m seeing in Google Analytics?” This is a question that we are getting almost daily now. You have the Facebook pixel installed on your… Read more »
It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience. In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before. There seems to be new ways to try to… Read more »
Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms. In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »
Who are you as a business, and what sets you apart from the competition? Coming up with the answers to these questions can be a bit overwhelming, but while we completely understand your challenges and frustrations, we strongly urge you… Read more »
Today, The Xcite Group was named by Washington-based B2B research and review firm Clutch as one of the top web design firms for 2016. The research Clutch performed is based on over a dozen quantitative and qualitative factors, including company experience, client list,… Read more »
Beginning last Friday, February 19, Google rolled out the changes from its long-running test in which is removing Adwords ads from the right side of the desktop search results page. In lieu of the right-side ads, Google will show up to four ads… Read more »
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