If you have a WordPress website, you’re no doubt enjoying its ease of use, intuitive functionality, sharp-looking design, and many other benefits. WordPress is the world’s most popular Content Management System (CMS) for those very reasons. However, there always comes a time when a website needs an updated look and feel and refreshed content. If it’s time to explore a new website, beware of the pitfalls of out-of-the-box, pre-made WordPress themes, and check out Xcite’s Xpress Themes.
First, there are plenty of these out-of-the-box products available online for as little as $50, which you can install and be off and running. However, while inexpensive and easy to install, many themes suffer from poor optimization and contain an overkill amount of plugins that lead to poor (slow) performance, which can be detrimental to your website. In addition, the editing interface for pre-made themes can often be convoluted in how you add and edit content and lay out the page how you want it, which offsets the greatest benefit of WordPress — ease of use.
Xpressing Our Love
At the Xcite Group, we love creating websites for customers, and we do our best to make sure we do it well. We offer complete custom solutions for clients who require more complex websites, as well as Xpress Theme sites, which gives our clients great design and functionality at a lower cost. Our wide variety of customers have a wide range of design and functionality needs. But one thing that they all need is a smooth, fast, mobile-friendly website. Approaching all aspects of our website design and development with a “mobile-first” philosophy is paramount to a successful website. Xpress Themes do that.
Fast load times in general can make or break a website, but when it comes to mobile, it is of the utmost importance. Unlike pre-made theme sites you’ll find online, we ensure our sites don’t load unnecessary scripts or software. In addition, we make sure images are optimized, compressed, and delivered in a way that accelerates the user’s initial viewing and interaction time.
Marketing is a main focus of what we do and our Xpress Themes are built with marketing principles in mind, from page load speed to content structure to optimizations for search engines. Each site is loaded with Google Analytics, and we take care of basic SEO practices like meta tags for all pages and alt tags for images.
Our Xpress Themes take care of all of this for you, allowing you to focus on placing and editing the content. From editing or adding new content, uploading images, or posting new blogs, we strive to make it as simple as possible for you to maintain your website. And, we’ll provide WordPress training to make sure you have the utmost confidence in managing your site upon launch.
If you’re thinking about updating your website and you would like a quick, easier way of doing it, give the Xcite Group a call or check out our website for more information on our Xpress Themes.