Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on… Read more »
Xcite Blog
Why Every Business Needs Online Listings and Reputation Management
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
Xcite Featured on UpCity Experts
Thinking about hiring a lead generation company? Lead generation is critical for growing your business. Learn more about lead generation agencies, the different types of lead generation services, considerations when hiring an agency, and expert tips for hiring a quality… Read more »
Xcite at The America Outdoors Conference & Expo 2021
The America Outdoors Conference & Outfitter Expo is a national gathering of outfitters, outdoor recreation providers, and now an 8-year tradition of Xcite. This conference connects the industry and provides content and educational sessions crafted around helping outdoor businesses tackle… Read more »
4 Easy Steps to Becoming Informed About Your Marketing Strategy
We recently had the privilege of speaking to a group of experienced & successful outdoor adventure company owners and when preparing for our speaking engagement, one of these business owners raised the question ‘how do you effectively manage your marketing… Read more »
Are You Effectively Utilizing Video Marketing In Your Digital Strategy?
If you could only choose one way to get in front of your target audience through digital marketing, what avenue would you choose? According to a study from 2020, over 92% of marketers would say one word – video –… Read more »
Why Xcite’s Xpress Themes Are Xcellent
If you have a WordPress website, you’re no doubt enjoying its ease of use, intuitive functionality, sharp-looking design, and many other benefits. WordPress is the world’s most popular Content Management System (CMS) for those very reasons. However, there always comes… Read more »
Why Should You Care About Impression Share?
Digital advertising is increasing every year. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit. In order to maximize your efforts,… Read more »
Team Building In The New “Work From Home” Environment
When COVID-19 hit, our company, like most, shifted to a work-from-home structure. That transition was met with many challenges, one of which was a lack of daily interaction with other employees. When not addressed, that can lead to a break in… Read more »
We Interrupt Your Scrolling With Some Epic Tips & Tricks For Your SEM Campaigns
If you clicked on this article looking for the magic button for your Search Engine Marketing campaigns – I apologize for duping you. Ironically, that is exactly how and why these types of “Tips & Tricks” articles are developed and… Read more »
The Xcite Group Awarded by Clutch as One of the Top Advertising & Marketing Agencies in Denver 2021
As considered by Clutch to be one of the top advertising & marketing agencies in Denver, we understand that you can’t separate social media marketing from the rest of your digital marketing strategy. They’re one and the same. We are… Read more »
Optimize Your Website’s UX and UI Design: 4 Easy Ways
In today’s world, it is simply not enough to have a web presence. When users visit your website they expect to be engaged, to quickly understand your brand, your purpose, and have a clear path to your contact and next… Read more »