The landscape of organic and paid social media is constantly evolving. With 2.9 billion active monthly users and counting, Facebook is still the leading social media platform and significantly contributes to the rise of social commerce. It is predicted that… Read more »
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the first 2 parts of the series that were released on Monday and Wednesday!*** Have you ever wondered what makes Facebook Audiences… Read more »
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to refer back to the Part 1 of the series that was released on Monday, as well as Part 3 on Friday!*** Have you ever wondered… Read more »
***This week’s Xcite Blog is a miniseries discussing Audience Targeting in Facebook. Be sure to check back in on Wednesday and Friday for Parts 2 and 3!*** Have you ever wondered what makes Facebook Audiences different? Never before have people… Read more »
If you tried to find a competitor’s Facebook Ads today but couldn’t, it’s because the “Info & Ads” tab has been unceremoniously removed. Most Pages are now running ads on Facebook, that’s a given. And The Zuck himself said there… Read more »
Twitter users rejoice! (Wow, that’s a sentence no one’s read in a while.) The newest twitter update (rollback?) brings back the one functionality that more people have wanted on the platform than just about anything else. It started… Read more »
We get asked all the time – “Why is making ads better than just boosting posts?” It’s a great question and one that merits a little examination. If your business is posting on Facebook, you’re getting a regular popup: “This post… Read more »
There are a lot of opinions in the digital marketing world on whether or not Facebook is a successful place for businesses to spend their time. Getting people to “Like” your page is only the first step. Whether you believe… Read more »
It’s no secret that “word of mouth” has always been considered one of the most powerful forms of marketing for a business. Social media today is the ultimate word-of-mouth marketing. Getting people to connect with you online in the… Read more »
The world of Digital and Internet marketing is changing every single day. There are things we do as “marketers” every single day. We would have never even dreamed of doing some of the things we do today five years ago. … Read more »
In doing my best to digest everything I can find out about Google’s three and a half hour keynote yesterday, I can say that Google could possibly be the world’s most powerful company. Having not been at the event in… Read more »
We are living in the On-Demand world. We all have so much at our fingertips, that we expect everything now. A lot can happen in a very short amount of time. Say, in 6 seconds. A legendary high five, texting… Read more »
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