We live in an era where online visibility is paramount for the success of businesses. Understanding the intricacies of search engine marketing (SEM) is crucial. SEM encompasses various strategies to improve a site’s visibility through paid advertising. The three most… Read more »
Lead generation is critical to growing your business. Every industry faces a cluster of competition. Companies need to be creative when finding leads that ultimately will turn into a conversion. Paid search (Google Ads) is a key lever focused on… Read more »
Digital advertising is increasing every year. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit. In order to maximize your efforts,… Read more »
If you clicked on this article looking for the magic button for your Search Engine Marketing campaigns – I apologize for duping you. Ironically, that is exactly how and why these types of “Tips & Tricks” articles are developed and… Read more »
As our country and our world are clambering to slow down the spread of the coronavirus and understand how we navigate these uncertain times, the consequences of this event are unclear. At The Xcite Group, we are having conversations internally… Read more »
It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience. In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before. There seems to be new ways to try to… Read more »
Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms. In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »
Beginning last Friday, February 19, Google rolled out the changes from its long-running test in which is removing Adwords ads from the right side of the desktop search results page. In lieu of the right-side ads, Google will show up to four ads… Read more »
Regardless of what industry you are in, there are some questions that resound with every one of your customers. Having been in Search Marketing for over 10 years now, The Xcite Group is no different. One of the top concerns we… Read more »
National Small Business week is an event that has happened every year since 1963 that recognizes the incredible contributions of the country’s small business owners and entrepreneurs. The U.S. Small Business Administration uses this week to highlight the outstanding accomplishments of these small… Read more »
Hiring a search agency is a big decision, there’s no doubt about that. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right… Read more »
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