Tag: Digital Marketing

Xcite Xpress Themes shown on laptop computer

Why Xcite’s Xpress Themes Are Xcellent

If you have a WordPress website, you’re no doubt enjoying its ease of use, intuitive functionality, sharp-looking design, and many other benefits. WordPress is the world’s most popular Content Management System (CMS) for those very reasons. However, there always comes… Read more »

Search Impression Share

Why Should You Care About Impression Share?

Digital advertising is increasing every year. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as well as profit. In order to maximize your efforts,… Read more »

marchex call tracking data report

How do you measure digital marketing effectiveness?

A powerful tool that often gets overlooked in digital marketing campaigns is Tracking. Tracking allows you to see how your audience interacts with your advertising efforts, and allows you to measure your digital marketing effectiveness. It helps you gather relevant… Read more »

Don't Stop SEO napkin with writing on it

Why Is Stopping An SEO Campaign A Bad Idea?

The initial goal of a Search Engine Optimization (SEO) campaign is to improve rankings in search engines’ results pages, usually targeting the first page of results. However, the job of SEO isn’t done once a site is listed on the… Read more »