We recently had the privilege of speaking to a group of experienced & successful outdoor adventure company owners and when preparing for our speaking engagement, one of these business owners raised the question ‘how do you effectively manage your marketing… Read more »
Tag: Google Analytics
What Marketers Need to Know About the New Google Analytics 4 (GA4)
Google recently announced a release of a new Artificial Intelligence (AI)-powered Google Analytics 4. Marketers everywhere are depending on insights for tracking successes and determining the best Return on Investment (ROI) for their marketing budgets. Insights from digital analytics tools… Read more »