There are a lot of opinions in the digital marketing world on whether or not Facebook is a successful place for businesses to spend their time. Getting people to “Like” your page is only the first step. Whether you believe this a smart place for you to interact or not, one thing is certain. The competition for getting your content seen in the Facebook News Feed is getting stiffer everyday. In order to get people to interact with you and take an additional action, like visiting your website, you have to provide your Fans with posts that are relevant and engaging and provide them with the right content, at the right time. The best performing posts aren’t just thrown up on your page on a whim, they are the ones that are strategically crafted and thought out. According to ComScore, users spend 40% of their time perusing their News Feeds. However, most marketers don’t spend the time to think about how to craft the “perfect facebook post.” This begins with understanding best practices for scheduling, word count, punctuation and more. To assist you in developing a strategy for posting on your Facebook Page, TrackMaven has taken a look at the data on over 1.5 million posts from 6,000 successful brand Pages and displayed their data backed findings in the great infographic below. Some of the findings are very interesting, so take a look and start planning how to create your own Perfect, Successful Facebook Posts!
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