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Three Key Strategies of Search Engine Marketing (SEM)

We live in an era where online visibility is paramount for the success of businesses. Understanding the intricacies of search engine marketing (SEM) is crucial. SEM encompasses various strategies to improve a site’s visibility through paid advertising. The three most… Read more »
How Informative Articles Attract and Retain Potential Customers

Companies must constantly attract and retain customers to stay ahead. While there are various marketing strategies that businesses can employ, one key factor that plays a significant role in this process is informative articles. How can these articles help your… Read more »
SEO – What is it, and why does your business need it?

What is SEO? SEO (search engine optimization) is a marketing strategy used to boost the visibility of your website through organic search. When your website ranks high in the search results, your business is more likely to be discovered by… Read more »

Category: Google

Google’s Knowledge Graph and Small Business, What’s Important

At it’s core, search is and always has been about discovery. A basic human need to expand the mind. However, searching still requires a lot of hard work. Until now. Yesterday, Google launched it’s long-talked-about semantic web, aptly called “Knowledge… Read more »

Matt Cutts, head of Google’s Web Spam Team, on Does Google Consider SEO to be Spam?

Great video by Matt Cutts explaining how Google views SEO techniques.

How Do I Get To 100% Complete on my Google Place Page?

Google doesn’t tell you what to do to get your profile on Google places complete, they just keep reminding you that it’s not done. It is very important for your overall internet marketing strategy that this is one of the… Read more »

Matt Cutts, head of Google’s Web Spam Team, on How Search Works

Great video by Matt Cutts explaining How Google Search works. An actual search query has a lifespan of less than 1/2 a second and involves quite a few steps before you see the most relevant results. Here’s how it all… Read more »