Companies must constantly attract and retain customers to stay ahead. While there are various marketing strategies that businesses can employ, one key factor that plays a significant role in this process is informative articles. How can these articles help your… Read more »
Managing your business’s online listings and reputation is crucial nowadays because it helps you maintain your brand presence and interact with your customers online in a more meaningful way. Google’s VP of Marketing for the Americas Lisa Gevelber explains, “From… Read more »
As our country and our world are clambering to slow down the spread of the coronavirus and understand how we navigate these uncertain times, the consequences of this event are unclear. At The Xcite Group, we are having conversations internally… Read more »
It seems everyday becomes increasingly more difficult for companies to reach out and find their target audience. In this multi-device, always-connected world, consumers are distracted and more fragmented than ever before. There seems to be new ways to try to… Read more »
Spring is always a time of new beginnings and for the last couple of years, it’s the time Google has chosen to announce updates or changes to its ad platforms. In 2013, Google announced Enhanced Campaigns, which introduced a new… Read more »
Who are you as a business, and what sets you apart from the competition? Coming up with the answers to these questions can be a bit overwhelming, but while we completely understand your challenges and frustrations, we strongly urge you… Read more »
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