Just like your veterinary practice, your digital marketing strategy needs to be a constantly evolving part of your everyday efforts to identify how your consumer is looking for what you do. Our job is to create stories and develop content that truly engages with your target audience, those looking for veterinary services in your area.
If we make our marketing most relevant to a person’s intent and their context, we have the opportunity to win. We connect at any time and from anywhere using a variety of devices, and we seamlessly transition between them. Our paid search, SEO, local, social and website efforts all must work together to win in the moments that matter to your consumer.
The Xcite Group helps you stay ahead by making sure your complete digital strategy (search, local, social and your website) works together to win these moments that matter.
We help veterinary clinics and hospitals realize the full potential of their pay per click (PPC) campaigns by offering a customized full-service and fully transparent approach to PPC management. We believe PPC is an integral part of any SEO strategy and thus we define your Internet marketing strategy as Search Engine Marketing, an active combination of PPC, SEO and social media marketing.
SEM is the practice of placing ads on search engines and other digital media outlets to ensure your veterinary clinic appears on relevant searches. Google AdWords, Google’s advertising platform, Bing, and others allow more clients to find your veterinary clinic through ads placed on related keyword and location-based searches.
There is one reason above all others to include social media in your digital marketing plan: your audience is there. Between the powerful targeting options and the low costs of social media advertising, there is simply no better way to get in front of more people for less money than through social media. Add to that the ability to choose which objectives you’d like your ads to address, (traffic, conversions, leads, or about 10 others) social media strategies have come a long way from just posting cat videos. When it comes to current social strategy, we’re experts, and we can help.
If you want to bring more pet owners to your veterinary practice, you need to make it easy for them to find you online. Today’s pet owners start their searches for veterinary care online. They use search engines like Google to find veterinarian care for their animals or look for information like “when to get a kitten spayed” or “best veterinarians near me”.
SEO is the art of getting your business in that number one position (below the paid ads) so that the enquiries and clients can come flooding in. One of the best ways to get new enquiries and clients to your veterinary practice is by creating and executing an SEO strategy that works.
Your website is the “face” of your veterinary clinic and your website needs to reflect the quality of the veterinary services provided by your clinic or hospital. Because of this – your website must reflect the unique culture and philosophy behind your clinic and staff while highlighting the excellent medical services your clinic offers.
The Xcite Group designs websites that are SEO friendly and convey your clinics unique culture and philosophy. Developing an effective Internet strategy requires a combination of understanding the goals for your website and the knowledge of how your visitors interact with your website. Let’s work together to create your vision online.