The goal of listings management is to increase your digital footprint across directories the search engines look at to determine if you are a good result, primarily in local searches. In addition to being present, it’s important to ensure the information is accurate. While most businesses regularly manage key listing sites like Google Business Profile, Facebook, Yelp, etc., the search engines look at a much broader set when making decisions about who is the best result for a given search. The idea is if Google has the opportunity to show a business and you are present and accurate in 200 directories, while another business is present and/or somewhat accurate in 40, Google will feel more confident in showing you as the result.


There are three key aggregators that many directories pull information from for local businesses.  If the information (or pieces of it) are incorrect in those databases, it will also be incorrect with the directories that use them. Step Rep pushes the information to the aggregators, along with many listings sites that have direct API connections.

Many of the directories are locked down, meaning once the connection is in place with Step Rep the information cannot be changed. This helps ensure the accuracy of the information and the consistency across sources.

Our team manually monitors and makes changes to the basic business information on key listing sites, since many of them still require that changes be made directly on the backend or via changes submitted manually on the frontend. Once everything is set up, we have regular checks in place to make sure the information stays correct or is updated when it changes. We also manage hours changes throughout the year on your behalf.

Additional Information:

  • Manage reviews on Google, Facebook, and dozens of other sources
  • Respond to Google and Facebook reviews from the dashboard
  • Edit or delete any default review response templates
  • Create an unlimited number of custom review response templates
  • Review Display Widget: Display your client’s best My Listing reviews on their website
  • Insights: Understand customer feedback with sentiment analysis technology
  • Monitor listings on Google, Facebook and 100+ other sources
  • Monitor online citations
  • Monitor up to 3 competitors
  • Monitor online mentions
  • Monitor your client’s social media presence
  • Deliver Daily Digest emails and Executive Reports
  • Track review edits
  • AI-powered responding to create authentic replies

Fill out the form below to learn how to get started.

(720) 288-0539

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