Location Based Advertising & Geo-Fencing

Location-based mobile advertising (LBA) uses native GPS-targeting technology to pinpoint exact consumer location at any given time. It enables us to serve location-specific mobile advertising to the right person, at the right place and time, in order to drive traffic and sales. 

There are many companies out there who do location based advertising, but none live and breathe local like we do. We are actually obsessed over our targeting accuracy, relevancy, and tracking. A single misattribution of mere meters can mean thousands in wasted ad spend. With 100% transparency across-the-board, this just doesn’t happen with us. We work to maximize ROI with granular targeting – by being accurate down to a meter. There are many great reasons to work with us, and in the case of LBA, we use a unified advertising platform that gets your ads to the right people, always.

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Unlock new opportunities through location and our location-based expertise!

Our LBA solution is a full stack mobile advertising platform from which we launch your ad campaigns. It supports all standard Interest-Based Advertising (IBA) ad units and its capabilities allow you to display dynamic ads based on a user’s location, proximity, and other data points.

Extending Your Reach – With LBA you have access to over 14,000 location-aware apps and sites, delivering 40+ billion monthly location verified impressions.

Improve Consumer Targeting – By combining real-time user location (GPS) and location history, you can gain data about a consumer’s demographics and interests, which can then be used to serve relevant ads.

Automate and Simplify the Process – Our LBA solution brings the time savings and wide reach benefits of a programmatic platform. Gain real-time bidding access to all major mobile ad exchanges and networks.

Increase Revenue – By opening up this new channel, you will be able to capitalize on this trending growth area in digital advertising and in turn increase your revenue.

Geo-Targeting Display for LBA The Xcite Group

Geo-Targeting Display Target Your Ideal Mobile User

With access to hyper accurate Geo-Fencing, Geo-Retargeting and Geo-Audiences via billions of location-aware data points, our Geo-Targeting capabilities enable you to deepen your engagement with mobile consumers and serve the right ad to the right person at the right time and place. It’s a win-win situation as consumers see ads that are relevant and more engaging, while advertisers reach their true target audience and drive uplift to their in-store traffic. We do this by:

  • Leveraging opt-in location data to target specific mobile users.
  • Basing it on actual location history and data.
  • Targeting campaigns so they can go live within a matter of hours.
IP Address Targeting graphic for LBA The Xcite Group

IP Targeting

IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. Our technology provides a turnkey solution for local advertisers to target audiences of all sizes and in any area. We offer advertisers the leading location technology, premium inventory and real-time bidding supply.

We do this by taking a physical mailing address and matching it to an individual household, hotel, convention center, or public office building IP address. From there we deliver a variety of banner and display ads that link to the sites the targeted customer visits on the Internet. We do not use cookies, cluster data, or district designations.

Some examples of IP Targeting include advertising concerts or events to students on a college campus, or targeting Starbucks Wi-Fi cafes and offering customers “in-store” discounts on a bag of coffee beans.

Foot Traffic Attribution graphic for LBA The Xcite Group

Foot Traffic Attribution Works By:

Audience Targeting – Target an audience 1:1 based on proprietary data intelligence.

Campaign Exposure – Monitor store visits from the audience that was exposed to your campaign.

Campaign Optimization – Identify organic store visits vs. campaign driven visits to help you account for seasonality and outliers.

Foot Traffic Attribution – Measure visits, cost per visit and incremental lift in store visits to understand offline conversion directly attributed to your campaigns.

Location based advertising is a fascinating art, and we’d be happy to speak with you about how it can benefit your business.