Display Advertising

The main types of display advertising are site placement advertising, demographic targeting, contextual targeting, behavioral targeting and remarketing. Essentially, display is all about the right placements at the right times. 

Since everyone’s eyes are glued to a screen, most advertising can seem like white noise. With this in mind, the key to a successful display advertising campaign is to design and promote worthwhile ads in the proper places; they need to be compelling, concise, and clear. You want your ad to stand out by using an eye-catching design, with clear calls to action (CTA).

When working on design, it is important to create ads that are unique and that clearly identify your goal. Your ads need to be relevant to your audience as well as your main objective; you want to entice a viewer, not annoy them. It’s also important that you put some thought into the landing page you will be directing your audience to; no one wants to click through on a relevant ad and not be delivered to a page that speaks to what the ad was about.

Be sure to use high resolution images, make your pitch and CTA brief, and make your marketing goal clear by advertising only one message – sign up now, check out our holiday sale, etc.

Display Management Includes:

  • Targeted ads on industry-related websites.
  • Target prospects with specific ads after they exit (Remarketing).
  • Granular targeting capabilities to ensure a high ROI.
  • Complete tracking of calls and online conversions.
  • Professional banner design and optimization (if needed).

Achieving maximum visibility and pursuing branding opportunities and conversions is what the Xcite team does best! Learn more about the different types of display targeting below.

The Xcite Group - General Awareness Display Campaigns-image of various computers and devices

Awareness Display Campaigns

Awareness Display Campaigns allow you to build your brand to target more customers. This cost effective approach of display advertising allows your business to spread its message across multiple websites on the internet.

The Xcite Group - Demographic Targeting-red box with red checkmark

Demographic Targeting

This form of display advertising (or display targeting) allows your business to laser-focus in on your audience by reaching specific demographic groups. Utilize the lifestyle of consumers to reach your core audience. Find the group you’ve been trying to locate from the beginning, and exclude the slices of population that are the wrong age, gender or financial situation for your ads. 

The Xcite Group - Behavioral Targeting

Behavioral Targeting

Reach a targeted audience with our behavioral targeting solution. Select from over hundreds of responsive audiences built from intent and interest data such as auto intenders, mom’s with young kids in the household, active home buyer, frequent flyer.

The Xcite Group - Contextual Targeting & Advertsiing

Contextual Targeting

Find engaged customers who are interested and actively searching for what you sell. Contextual targeting display advertising will connect with users as they read web content that’s directly related to what you’re selling. We use contextual targeting as an efficient, intelligent and transparent method of raising conversion rates for your business.