Paid search (Google Ads) is a key lever focused on being there when potential leads have their hands fully raised and are literally searching for your service. The goal of every paid search campaign is to drive relevant traffic to your site to ensure the highest probability for a user to convert. Our philosophy is to leverage our clients’ existing audiences and find new ones through consumer engagement, behavior tracking, and location targeting.

There are many benefits of using paid search for your practice including brand awareness and visibility. By creating these touchpoints, your practice will see more online leads and overall conversions.

The Xcite Group will design, deliver, and execute a strategic paid search plan to help you reach your goals and objectives. 

Are you ready to grow your practice?

We Do This By Incorporating:

A Researched Account Build

  • Help with landing page and content selection.
  • Ad set-up and optimization in Google Ads.

On-going Optimization

  • Continually monitor your campaigns.
  • Make adjustments in terms of keywords, audience, or delivery.

Transparent Reporting

  • Conversion and call tracking at the keyword level. 
  • Full reporting so you can understand where your online leads are coming from.

Measurable Results:

1) Increased Click-Through Rate (CTR) is the number of individuals who click on your ad divided by the number of people who see it. This will give you more opportunities to increase your overall conversions if you’re losing ground to competitors.

2) Cost Per Conversion (CPC) is important in determining how much you have to spend to gain a new client. Keep track of your CPC to learn how to improve your campaign. We can use the data from this metric to adjust your strategies and reinvest in what works.

3) Impression Share reflects the percentage of the total number of times your ad could have been shown versus the actual number of times it was shown. It will illustrate which percentage of searches was lost due to budget. 

At Xcite, we use all of these metrics to optimize and adjust your campaigns to their fullest potential.

Industry badges:

Xcite is a Google Agency Partner and has many software partners that give our clients a huge advantage over the competition.

skai logo

This software provides Xcite with a powerful digital marketing tool used by the world’s leading brands and agencies. Skai delivers insights and gives us the control to make better campaign decisions, work more efficiently with a client’s budget, and realize greater results.

The platform provides Xcite clients with real-time data to automatically eliminate invalid users (bots) from their audiences in future marketing. Our partnership significantly reduces our client’s exposure to invalid clicks and creates a more efficient strategy.

Bridging the worlds of digital and phone marketing. Marchex specializes in using AI to analyze conversation data between our clients and their customers.

If you are looking to start a paid search strategy, reach out to Xcite!

(720) 288-0539