OTT/CTV advertising is the best way to directly target your audience, track their data, and reach them in the comfort of their living room. Learn more about OTT/CTV and why working with Xcite is different!
How to Stay Ahead with OTT/CTV Marketing
We are here to teach you about OTT/CTV and how it can be incorporated into your marketing strategy. Have questions, don’t be shy to reach out! Fill in the form or call to set up a free consultation with Nick.
Not sure if you’re ready yet? Read below to learn more about the benefits of OTT/CTV for your business.
OTT/CTV advertising is a great alternative or addition to traditional linear television advertising. Many long-time television advertisers are now moving to OTT/CTV because of the incredible flexibility it offers especially with targeting the specific users they want to reach.
The investment for OTT/CTV is based on a CPM (cost per thousand impressions) model which allows advertisers to reach their target audience at a fraction of the cost of traditional media buys.
OTT/CTV is also an incredible source of data collection. With this marketing lever, you can monitor video completion rate, clicks, performance based on days and times, viewer demographics, and your total reach.
When choosing a provider to help you in your OTT/CTV quest, it is important to look at the fine print. Here is how we hold up against our competition: