It’s no secret that SEO is ever-changing, the shocking thing is that many people don’t evolve their tactics to match the evolution of search engines. So when it comes to SEO strategy, if you want to stay ahead of the game, the key is to focus on changing old ways of thinking and growing alongside this fascinating science.

How do you stay current and evolve your SEO strategy for long-term, overall success? Focus on your company’s reputation, and effectively demonstrate Google’s E-A-T (expertise, authoritativeness and trustworthiness). Essentially this means that if your business doesn’t have the expertise, the content will not be accurate; if you don’t demonstrate your expertise, you will not achieve authority, and if you don’t demonstrate both of these, you will not be seen as trustworthy.

So what is E-A-T and how can your SEO strategy reflect good quality practices? For starters, E-A-T should be considered as a whole, but not executed as a single deliverable; each part works together, but is not one thing. Here’s a look at what E-A-T stands for:

Expertise is defined as how knowledgeable the site or the content author is on the subject matter they talk about. Do they have authoritative and comprehensive knowledge of or a skill in a particular area? In order to rank higher than your competitors, you must be able to demonstrate this expertise better online and not just one time, but over and over. 

Authoritativeness is defined as the credibility of your website. This includes any credentials, awards, outside reviews, and testimonials. Does your website possess the quality of authority, trustworthiness and reliability; you can’t have real, substantial authoritativeness without first demonstrating your expertise.  

Trustworthiness is defined as the ability to be relied on as truthful and honest. In order to examine how trustworthy the website in question is, things like overall site quality, speed and security are all taken into consideration.

At Xcite, SEO is a team effort, on- and offline. We want our clients to always be in the loop of what’s happening and we’ve perfected this SEO Roadmap to Success for you to see what services will be implemented, as well as what results you can expect to see month-to-month. It’s important to mention that this is a sample roadmap; services, delivery time-lines and results can vary depending on your website, industry, region, as well as additional other factors. 

If you’re ready to put E-A-T to work and increase your visibility then get in touch with us so we can see how to bring your business up to SEO speed. To give you an idea of how we’ll implement your roadmap to SEO success, keep reading…

How We Achieve Successful SEO Strategy For Our Clients:

Ongoing SEO Consultation – You will have a dedicated team who knows your business and your goals; we will build a campaign strategy from the ground up that will help in the success of your business online, as well as in achieving your desired goals.

Keyword Optimization – It takes a lot to rank well for a keyword topic, so we do exhaustive research to find the very best ones for you.

Website Optimization – We perform a full-service cleanup as well as exhaustive upgrades to your code and user experience.

Business Profile Development – To make sure Google and prospective customers know that your business is active, we create and maintain up-to-date profiles for you on trusted online business directories.

Link Portfolio Development – Get the word out about your business. We help by creating a diverse portfolio of links to your website and place them in strategic locations all over the web – on popular industry sites, news sites, blogs, articles, and more.

Custom Content Creation – We create and post high-quality content that will keep your website fresh, at the top of the search rankings, and keep potential customers interested in your business.

Service and Performance Reporting – We provide you with reports that show you at-a-glance how your campaign is performing, as well as an in-depth review of all the work we’ve done on your behalf.