The Goal
Our partnership with a local youth sports organization aimed to tackle their primary challenge: significantly increasing visibility and tryout registrations for the upcoming season. We implemented a multi-pronged digital strategy, combining website updates to enhance user experience, targeted geofencing campaigns to reach local families, and dynamic paid social campaigns across key platforms. This integrated approach yielded remarkable results, driving a 200% increase in website visits during the campaign period and laying a strong foundation for boosting registrations.
Services Used
Our Solution
To achieve our goal of increased visibility and interaction from our targeted audience, we employed a strategic combination of digital marketing levers. First, website updates enhanced the user experience with fresh content, and dedicated landing pages highlighting this opportunity for young athletes. This not only made the site more appealing and informative for visitors but also improved its search engine ranking, driving more organic traffic. Second, geofencing campaigns allowed us to pinpoint and target local families and youth within specific geographical areas, including competitor locations. By delivering hyper-relevant ads directly to their mobile devices when they were in these zones, we ensured our message reached the right people at the right time. Finally, paid social campaigns amplified our reach beyond existing followers, leveraging detailed audience targeting based on demographics, interests, and behaviors. This allowed us to efficiently place compelling ad content – including engaging visuals and clear calls to action – directly into the social feeds of potential registrants and their parents, significantly boosting brand awareness and driving them to the updated website.
Results
Our multi-channel campaign delivered significant results in boosting the organization’s visibility and engagement. Through geofencing, we served over 100,000 impressions to mobile devices in key locations, driving 231 unique landing page visits. Our paid social media efforts reached nearly 330,000 individuals with over 959,000 impressions, resulting in 6,778 landing page views at an efficient cost of just $0.58 per view. The impact extended beyond direct clicks, with a 216% increase in total website users and a 115% rise in organic website traffic. This campaign successfully attracted over 13,000 users to the website, demonstrating a clear interest in our message within our target region and setting a strong foundation for future engagement.
8055 E Tufts Ave Ste 240
