At Xcite we specialize in providing our clients with effective digital marketing strategy, and part of this means that your website is developed to perform well online. Being sure that your site will perform requires a combination of understanding the goals for your website and the knowledge of how your visitors interact with your website.

We begin every project by immersing ourselves into your business, understanding the goals you have for your website, understanding what you like and don’t like in terms of design, creating a road map of your website, and then bringing it to life with expert coding and development.

Here’s what you can expect when you build a custom website with us:

1. Scope Meeting & Quote

The first step in developing a new website is to have a discovery meeting so we can ask questions, learn your goals and desires, and begin to set a plan of action for the project. 

During this process we are also able to determine necessary functionality, and provide you with an accurate quote. Our quotes are transparent and easy to understand. We always do the legwork up front to determine the time and effort required to execute the project, and because of this and there are no surprise costs. We provide you with a firm price for each piece of your site.

2. Planning & Design

Based on the details you provide, next we sketch out a ‘wireframe’ or rough sketch of how the website will look. Our designers then take that wireframe and develop a mockup using Photoshop so that you have a clear picture of our vision. We implement your logo, style, colors, and other elements to give you a sense of what the website will look like. 

At this stage we give you the opportunity to give us feedback and make revisions until we get the look and feel of the website the way you want it. You will receive a mockup for each unique page design required for your site, including how the page will display on various sizes of devices, such as desktop, tablet, and mobile. Learn more about web design here.

3. Development

Once we’ve got the look and feel you want, it’s time to bring the website to life! We use all the latest development techniques and tools to bring you a state-of-the-art website. Your site will be built optimally with Search Engine Optimization and Search Engine Marketing in mind so that it not only looks and functions great, but performs well in your digital marketing campaigns. Learn more about web development here.

4. Review & Approve

Once complete you have the opportunity to review including how your website will appear on various device screens. We populate all images, content, and meta descriptions for the site and run it through a rigorous testing and QC process prior to launch. You’ll have the opportunity to follow our development progress by visiting a preview version of the site and approving the website before we launch. We’ll never launch a site until you are 100% happy with it.

5. Delivery – Go Live!

Our goal is to exceed your expectations and to deliver a site that you can maintain all on your own going forward. Most of our websites are built with a WordPress content management system, so once live you will have the ability to maintain your website without help from us. You’ll have the power to edit content, add new pages, add photos, and more, all through an easy-to-use interface, which we’ll teach you how to use.